Oyo, a travel-tech unicorn preparing for its IPO, has announced a collaboration with travel agent platform Yatra to enhance its footprint in the business travel sector, particularly in major hubs like Delhi-NCR, Mumbai, and Bengaluru.

As a result of this collaboration, over 500 Oyo hotels designated for business use have been made available on Yatra's platform for the first time. This selection includes hotels from mid-premium and premium brands such as SUNDAY, Palette, Clubhouse, Townhouse, Townhouse Oak, and Collection O, catering to business travelers throughout India.

Oyo aims to incorporate an additional 1,000 company-serviced hotels for reservation on Yatra's platform by September of this year. This initiative will bolster Yatra’s offerings, particularly in emerging metropolitan areas where the demand for high-quality accommodations is rising due to increased business travel.

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Projections indicate that India's business travel expenditures reached USD 38.2 billion in 2024, reflecting significant growth and establishing the nation as the eighth-largest business travel market in the world and the fourth largest in the Asia-Pacific region.

Varun Jain, Chief Operating Officer, Oyo says, “While direct demand continues to be our mainstay, contributing nearly 80 per cent of our total business, we are now looking to tap into a niche segment of business travellers who are exploring emerging business hubs.”

This collaboration also creates chances to serve organizations that are adopting blended travel initiatives, merging business with leisure, and implementing flexible mobility strategies to improve cost efficiency and boost employee productivity.

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Based on the Global Business Travel Association (GBTA) findings, the business travel industry is headed for a complete rebound to spending levels seen before 2019 by 2025, fueled by robust economic growth, increasing corporate profits, and a rising need for face-to-face business meetings.