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Samsung's Rendezvous with US Tech Giants


On a business trip to the US, Samsung's Boss Lee Jae-yong met with key business partners and talked about the company's future plans. He finished his first round of the meeting with the CEO of Verizon and then dropped by his fellow US tech giant peers to talk about more collaboration in various areas, particularly centering efforts on artificial intelligence integration and digital transformation.

In Silicon Valley, Qualcomm CEO Cristiano Amon, Amazon CEO Andy Jassy, and Meta CEO Mark Zuckerberg met with Samsung Electronics Chairman Lee Jae-yong. The agenda on the table also involves Samsung's worldwide standing and competitiveness in the current market. Lee also did a business operations check of the organization, and exchanged insights and prospects for advanced technology marketplaces with his fellow peers.

Lee’s focus was on pursuing collaboration with current clients from various industries, including AI, foundry, home appliances, network, memory, and TV, during these talks. This is a joint effort by the company to help itself and its partners by constantly creating new products and technology.

Spoke Cloud Computing Trends With Amazon’s CEO
With the Seattle-headquartered e-commerce giant, Amazon’s CEO, Andy Jassy Lee, spoke up on cloud computing and generative AI industry trends. The reason is that Amazon happens to be Samsung's main memory chip supplier, which also works with its peers in the TV and video industries.

One noteworthy project that Amazon and Samsung worked together on was the creation of HDR10+ technology, an open-source alternative to Dolby Vision. HDR10+ compatibility is found in products such as Samsung TVs, computers, monitors, smartphones, tablets, and Amazon Fire TV.

Spoke Collaboration in Software and ICT Space With Meta’s CEO
At the meeting with Mark Zuckerberg, CEO, Meta, in Palo Alto, California, Lee checked in for a possible collaboration in the areas of software and information and communication technology (ICT) industries. The two businesses seemed to share similar goals in collaborating in the AI, AR, and VR domains.

It's important to note that Samsung and Meta have been working together for over a decade now. Projects like Samsung's VR headsets that use Facebook's Quest platform are examples of their collaboration.

Spoke Strengthening Ties in Semiconductor Industries With Qualcomm CEO
With Cristiano Amon, CEO of Qualcomm, Lee was clear on cementing joint efforts in the semiconductor and next-generation communication chip industries. Samsung relies on Qualcomm Snapdragon chips for its mobile devices and even recently unveiled the Galaxy Book 4 Edge, which is powered by the Snapdragon X Elite.

During its yearly Snapdragon Summit event, which is slated to take place in Hawaii, Qualcomm plans to announce the Snapdragon 8 Gen 4 processor, which is anticipated to be included in the Galaxy S25. Samsung keeps coming up with new innovations in AI and digital voice assistants in order to maintain its position as a market leader.

Lee’s focus was on pursuing collaboration with current clients from various industries, including AI, foundry, home appliances, network, memory, and TV, during these talks.

After Lee’s business trip from the US, Samsung Electronics held a global strategy meeting with its business executives.

Global Strategy Meeting
After Lee’s return, all of Samsung’s business executives gathered around to brainstorm business strategies for areas like semiconductors and home appliances, which have been struggling. Lee is enthusiastic about pioneering the future like Samsung by utilizing its inner strengths.

The company handed over lead to the division responsible for device experience (DX) to host a worldwide strategy conference on the 18th. On the first day, the meetings started off with the division that handles mobile experience (MX), followed by the divisions responsible for home appliances (DA) and video display (VD) on the 19th, and the business itself on the 20th.

Strategies to Get Those New Products Selling
At the worldwide strategy conference in the DX sector, at Suwon workplaces and chaired by Vice Chairman Han Jong-hee, the leader of the division, more than 100 people were gathered. The MX divisions’ goal here is to concentrate on sales strategies for new products during the conference, including wearables like the "Galaxy Z Fold and Flip 6," which will be available in the second half of this year, and the first smart ring, "Galaxy Ring." Next month, in Paris, at the Galaxy Unpacked event, these products are set to make their debut.

Focus on Increasing Sales Domestically and Internationally
The DA and VD division meetings centered on ways to increase sales both domestically and internationally, with TVs and artificial intelligence (AI)-enabled home appliances at the forefront of the discussion.

Extra Attention On the Semiconductor Division
Extra attention has been paid to the Semiconductor Division (DS) meeting, which is scheduled for the 25th at the workplace in Hwaseong. After learning from past hardships, Samsung took the initiative to change the foundry and HBM (high-bandwidth memory) businesses. More than 120 top executives are expected to gather at the DS sector meeting, which will be personally presided over by Vice Chairman Jeon Young-hyun, who has just been appointed as the head of semiconductors.

As a result, it is anticipated that the meeting will feature a heated discussion of follow-up tactics to maintain market leadership in 'AI semiconductors'.

Furthermore, it is anticipated to concentrate on the pressing task of providing HBM to Nvidia.

To deploy its HBM, Samsung Electronics is now working with Nvidia on quality assessments. Jensen Huang, the CEO of NVIDIA, previously emphasized that NVIDIA will also receive HBM from Samsung Electronics.

At the same time, Samsung unveiled its state-of-the-art 2-nanometer and 4nm process at the Samsung Foundry Forum. Focusing more on the foundry market, Samsung presented its vision for the AI future at the annual summit held in San Jose, California.

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