The multinational tech giant Amazon.com, Inc has launched a new payment system, Amazon One, which is a fast, convenient, contactless, and effortless way for people to use their palm to securely do everyday activities like payments at stores, presenting a loyalty card, entry into locations like workplaces or stadiums. Amazon One, uses custom-built algorithms and hardware with a robust security infrastructure around it to create a person’s unique palm signature.

The concept revolves around the fact that no two palms are alike. When someone holds their palm over the Amazon One device, the technology analyzes and evaluates multiple aspects of the palm, selects the most distinct identifiers to create their palm signature.

In a blog post, Amazon divulges, “It takes less than a minute to sign up at these Amazon Go stores using an Amazon One device. The first step is to insert your credit card. Next, hover your palm over the device and follow the prompts to associate that card with the unique palm signature being built for you by our computer vision technology in real time. You’ll have the option to enroll with just one palm or both. And that’s it—you’re now signed up. Once you’re enrolled, to use Amazon One to enter these Amazon Go stores, you’ll just hold your palm above the Amazon One device at entry for about a second or so, and be on your way. It’s that simple.”

In the starting phase, Amazon One is made available as an entry option at two of our Amazon Go stores in Seattle. In the coming months, the company plans to take the novel payment solution beyond Amazon Go stores by adding Amazon One as an option in additional Amazon stores; to mention the commercialization plans. Amazon proclaims the broad applicability of the product and is planning to take offer its services to third parties like retailers, stadiums, and office