Tech Mahindra announced a collaboration with Google on Tuesday to create Generative AI powered Email 'amplifAIer' as part of its array of artificial intelligence (AI) products.

The Email amplifAIe will be a one-stop solution for managing all email communication of contact centers in order to improve customer service.

According to the company, it will also bring the power of Generative AI to provide unified visualization and automation techniques, enabling a human in loop mindset to produce outcomes in a responsible manner to improve customer experience.

Furthermore, the Email amplifAIer will provide end-to-end solutions for email automation and tailored responses by identifying intents, extracting the required entities from emails, and integrating with other systems such as CRM and Finance.

“Our Email amplifAIer powered by generative AI, will help enhance organizational efficiency and customer experience with quick, accurate and automated responses. It will further enable personalization at scale and create compelling and visually appealing content. Together with Google, we are delivering the most advanced solution for all the email needs in contact center space,” says Hasit Trivedi, CTO - Digital Technologies and Global Head - AI, Tech Mahindra.

Furthermore, the newly announced solution with Generative AI capabilities is based on the Human in Loop philosophy, according to the company. Users can use this to examine created responses and make modifications before delivering them to customers, if necessary.

“Google Cloud's generative AI capabilities can add real world value for organizations working across every industry, particularly in areas where data privacy and security are paramount. New services and solutions from partners like Tech Mahindra will scale these capabilities to customers more quickly and effectively, and create even more opportunities for organizations to accelerate their AI-driven transformations, says Chandra Sankholkar, Director, Google Cloud Partnerships.