Uber, a cab service provider, has collaborated with the Open Network for Digital Commerce (ONDC) to introduce Uber Direct, a delivery service aimed at businesses, according to reports.

The company stated that the platform will grant businesses on the ONDC access to Uber’s delivery network. It mentioned that the service has launched in Bengaluru on the network, with drivers carrying out grocery deliveries for Zepto and KPN Farm Fresh.

“Uber Direct is our foray into business-to-business (B2B) logistics. It offers a plug-and-play solution and lets businesses tap into our wide range of logistics. Starting with groceries today, we will soon have more restaurants on board. We will bring this to more cities and more form factors," says Prabhjeet Singh, president, Uber India and South Asia.

The company stated that Uber Direct functions independently from its consumer-oriented service, Uber Courier. In this model, customers order directly via a seller’s website or app, while Uber is responsible solely for the delivery, with no engagement between the platform and the end-user until the driver arrives at their location. Uber has a driver network of 1.4 million in India.

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The firm has initiated its metro ticket reservations in Bengaluru via its ONDC integration. Comparable services were introduced in Delhi, Mumbai, and Chennai earlier this year.

Vibhor Jain, chief executive officer (CEO) of ONDC says, "We thank the Uber team for the partnership. Four cities already is big and we will see more metro services in different cities moving forward".

The action is a segment of Uber’s effort to grow its footprint in India. Earlier this year, its main rival Rapido launched metro ticketing services in Delhi and Bengaluru.

Uber has launched a subscription model available nationwide for its driver partners across all types of vehicles — cars, autos, and bikes.

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Uber has launched a countrywide subscription model for its driver partners across all vehicle types — cars, auto rickshaws, and bicycles.

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The change aligns Uber with other major aggregators, such as Rapido and Ola, which have already implemented subscription models. This change can be attributed to two key factors: Firstly, Rapido's swift growth, along with its subscription model, has attracted drivers from conventional commission-driven platforms. Secondly, uncertainty regarding the goods and services tax (GST) for commission-driven aggregators.