CIO Insider

CIOInsider India Magazine

Separator

Zomato's New Campaign Encourages Customers to Say 'Thank You'

CIO Insider Team | Wednesday, 3 December, 2025
Separator

On the occasion of the International Day of Persons with Disabilities (PwD), Zomato, India’s food ordering and delivery platform, unveiled a new film that celebrates the resilience of its hearing-impaired delivery partners and highlights how small acts of kindness can make their daily hustle more meaningful.

The film follows the journey of Rakesh, one of 1,000+ hearing and speech impaired delivery partners onboarded on Zomato. It captures Rakesh’s resilience as he delivers with a hearing impairment, while revealing how customers’ appreciation often doesn’t reach him in the way he can truly experience.

This changes in the film’s closing moments, when a young customer uses sign language to thank him, prompted by a tutorial on the Zomato customer app offering a simple guide on how to communicate gratitude in sign language.

The platform's support measures for delivery partners with disabilities include higher earning potential/km, specialized training for fleet coaches and dedicated grievance-redressal channels

Anjalli Ravi Kumar, Chief Sustainability Officer, Eternal says, “This campaign puts a spotlight on our PwD delivery partners, who show incredible commitment while navigating challenges unique to them. We want to empower delivery partners with disabilities not just by supporting them as they access livelihood opportunities but also through everyday moments of empathy and understanding. Even a small gesture of appreciation can make them feel a little more seen and supported.”

Also Read: Semicon India 2025: Designing A Self-Reliant Semiconductor Hub

The campaign builds on Zomato's ongoing mission to enable dignified and meaningful livelihood opportunities for persons with disabilities. The company continues to support individuals with locomotor disabilities and hearing and speech impairments through stakeholder sensitization efforts and technology enhancements.

Also Read: The Global Fintech Fest 2025: Enabling Finance for Better World

The platform's support measures for delivery partners with disabilities include higher earning potential/km, specialized training for fleet coaches and dedicated grievance-redressal channels.

Also Read: 5 AI Initiatives by the Indian Government Driving National Growth

As of October 2025, Zomato has onboarded 5,000+ PwD delivery partners including 1,000+ delivery partners with hearing and speech impairments.



Current Issue
Data Centres Powering The Digital Future



🍪 Do you like Cookies?

We use cookies to ensure you get the best experience on our website. Read more...