CIOInsider India Magazine

As everything retail is undergoing sea changes, the demand remains. Going into the post-covid era, this gives license to the audio visual marketing industry is to start from where it left off – redefining the customer experience with interactive digital signage solutions. But this time, the keyword ‘interactive’ will come attached to a contactless tag.

En route to the future, the global digital signage industry is expected to manifest a single digit growth trajectory in percentage, driven by the demand for retrofitting contactless solutions as well as 4K and 8K display solutions. According to eSherpa Market Reports, the global digital signage market was valued at $18.67 billion in 2018 and is estimated to reach $30.33 billion by 2025, growing at a CAGR of 7.18 percent. On the other hand, India is predicted to have a double digital growth rate of 15 percent, double the global average. It’s an ideal time for Indian Digital Signage solution providers to come up with innovative solutions to cater to not only the Indian market, but also meet the global demand.

The aficionados and thought leaders in the industry believe that interactive displays can re-capture its kingdom by creating a touch-free environment. Lend your ears to Parthasarathy Madhiraju, Chairman, Genesis IT Innovations Ltd, which one of the most leaders in Professional Audio Video System Integration Solutions industry in the country. GITL boasts a strong portfolio of 12000+ projects executed across multifarious industries, including fortune 500 companies. Parthasarathy says, “Bringing customers to the epicenter of everything you do as an organization plays a pivotal role in achieving success, especially amid times like these. Customer experience today is increasingly recognized as a tangible thing. Hence, we are strengthening our skills & competencies that can manage it and meet the requirements of the market.”

Everything from more voice integration to creating QR technology applications and using contactless electromyography (EMG) sensor functions could provide customers with an interactive experience without tampering with their peace of mind. But there is still a question that prevails. Since the world suddenly stays away from touch screens, there is a question that prevails. What would you do with your current interactive digital signage infrastructure? It’s a sure bet that the digital signage solutions providers while brainstorming will have to incorporate those retailers who no longer have the means to replace their current infrastructure. They will have to come up with interactive solutions that could retrofit with the existing displays in order to win over the market, which is predicted to have an impressive growth over the next five years.

According to eSherpa Market Reports, the global digital signage market was valued at $18.67 billion in 2018 and is estimated to reach $30.33 billion by 2025, growing at a CAGR of 7.18 percent. The imbalance between the demand the supplies has been crippling the industry over the past few months. But we are past the worst times. Looking ahead, the digital signage industry is looking forward to reviving its old-world charm.