CIO Insider

CIOInsider India Magazine


Analytix Mantra: Unleashing Secure Communication Potential to Facilitate Business Success

 Deepak Sharma,   Director

The multi-factor authentication sector plays a crucial role in today's digital landscape, where security is paramount. This industry focuses on providing enhanced security solutions that go beyond traditional username and password combinations. By incorporating multiple authentication methods such as biometrics, one-time passwords (OTPs), smart cards, and hardware tokens, this sector ensures robust protection against cyber threats, identity theft, and unauthorized access.

Analytix Mantra emerges as a pioneering force, incorporating multi factor authentication solutions to bolster data security for businesses and individuals. Through their innovative services like VFY OTP (2FA) and SMS alerts, Analytix Mantra ensures a robust authentication process that goes beyond conventional methods. By staying ahead of the market with cutting-edge technology and dedicated research, the firm provides customers with top-notch security measures against transactional frauds and login threats.

In an exclusive interview with CIO Insiders magazine, Deepak Sharma, Director of Analytix Mantra discusses the organization’s offerings, his future roadmap for the organization, and much more.

Could you tell us how Analytix Mantra’s journey has been in the advertising services domain so far?
Analytix Mantra was founded in 2015 with a clear vision to provide cutting-edge services like VFY OTP, SMRTXT, and SMS panels, aimed at enhancing customer safety and security in the banking and technology sectors. Over

the past 8 years since the establishment, we have experienced remarkable and organic growth, and achieved unprecedented success by dedicating ourselves to serving customers and gaining the trust of e-commerce businesses. Our hard work and commitment have led us to a path of triumph, and our achievements have garnered recognition, including nominations as one of the top emerging companies in the country.

Analytix Mantra believes that security should never be compromised & our mantra is to ensure a safer digital world for all

What are some of the flagship Multi Factor Authentication solutions and offerings that make you a reliable choice for your customers?
Amidst the frequent reports of frauds and scams in banking transactions on e-commerce platforms, we recognized the urgent need to offer customers a secure solution. Introducing VFY OTP(2FA) was our response to these challenges, providing an assurance of enhanced security. With VFY OTP we implemented a two-factor authentication system, using SMS alerts as one-time passwords (OTPs), ensuring only genuine transactions are authorized. This approach eliminates the reliance on traditional passwords, offering a more dependable and robust authentication process.

To achieve this level of security, we have partnered with top network telecom companies, leveraging their infrastructure to deliver unique OTPs to individual customers via SMS. Our program acts as an essential security add-on, safeguarding transactions and creating secure gateways to protect customers from potential threats.

Describe the customer's experience and tell us how your offerings changed the scenario for the better for your client, on the same.
Customer satisfaction is our utmost priority, and we take pride in our prompt and efficient VFY OTP service. Unlike

typical responses of 'network issues', we ensure minimal waiting times for our customers. The trust our customers place in us has been reinforced by the significant decline in frauds and scams reported in surveys.

As we move forward, our focus remains on introducing even more beneficial services to enhance the experience for our valued customers. Their trust and satisfaction drive us to innovate and provide solutions that meet evolving needs of customers, ensuring a secure and seamless transaction experience.

How is the team built and what are the measures they follow to help the company adopt and stay informed of the latest trends and market fluctuations?
At Analytix Mantra, our research team diligently monitors market updates and trends, ensuring we stay abreast of the latest technological advancements and evolving needs. Our primary goal is to counter transactional frauds and enhance login security through innovative solutions.

I take immense pride in our dedicated team, which works tirelessly to remain at the forefront of the industry. Their commitment to staying updated with market fluctuations empowers us to address emerging challenges and offer cutting-edge services.

What is the future roadmap envisioned for Analytix Mantra? Where are you headed for the next five years?
In the future, our vision is to establish ourselves as a leading player in the messaging industry within the country. Our mission is rooted in serving our customers with the latest technology and updates, ensuring their satisfaction and security. Over the next five years, we are dedicated to enhancing market and customer transaction security. Our commitment to being customer-oriented remains unwavering, and we strive to become a prominent and trusted name in the market. With a relentless focus on innovation and customer-centricity, we aim to carve a significant presence in the industry and continue exceeding expectations in delivering top-notch services to our valued clients.

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