CIOInsider India Magazine

Software-as-a-Service (SaaS) based fintech companies in India have been at the forefront of revolutionizing the financial services sector. With the rapid adoption of digital technologies and increasing demand for secure, efficient, and scalable solutions, these companies have played a pivotal role in reshaping how businesses and consumers interact with finance. The scalability and flexibility of SaaS models have enabled these companies to deliver innovative financial solutions across diverse sectors like banking, insurance, lending, and more. An apt example of adaptability and innovation in the fintech space is Attestr.

Attestr’s journey began during the early days of blockchain technology, when the possibilities for disruption were just beginning to emerge. Initially, the company focused on harnessing blockchain's potential by creating a SaaS marketplace for verification companies. However, as the industry evolved, the firm quickly realized that the underlying support systems for blockchain were still immature, and scaling the technology proved to be a challenge.

Today, Attestr’s solutions have expanded far beyond their initial scope. The platform now serves a wide range of industries, from financial services and e-Commerce to automotive and education. With products like customer segmentation, litigation search,and workflow automation, the company continues to evolve, driving the future of digital onboarding, customer discovery, and risk assessment for businesses worldwide. Let’s dive in to know more.

Today, Attestr’s solutions have expanded far beyond their initial scope. The platform now serves a wide range of industries, from financial services and e-Commerce to automotive and education. With products like customer segmentation, litigation search, and workflow automation, the company continues to evolve, driving the future of digital onboarding, customer discovery, and risk assessment for businesses worldwide. Let’s dive in to know more.

Can you share more about your flagship products and the value they bring to your customers?
At Attestr, we specialize in AI-powered solutions that are designed to transform digital onboarding processes. Our platform streamlines key functions such as E-KYC, background verification (BGV), risk assessment, and workflow automation, helping businesses accelerate their operations and improve efficiency. With powerful API integrations, our platform offers unmatched flexibility and scalability, making it suitable for enterprises of all

sizes. Whether it's processing over 100,000 records in batches or customizing workflows, Attestr empowers businesses to optimize their processes and improve operational speed.

Our solutions are trusted by over 250 enterprises, including industry leaders like Airtel, Croma, Zomato, and Adani Wilmar. These organizations rely on Attestr for our proven ability to provide exceptional reliability and performance in digital onboarding services. We offer a comprehensive suite of services, including over 80 APIs for digital onboarding, covering everything from PAN and Aadhaar verification to GST, MSME, and Court Checks. Additionally, our platform supports background verifications such as employment checks, education verifications, and risk scoring, ensuring a comprehensive solution for businesses.

Attestr also offers workflow automation with an intuitive in-house tool that allows businesses to create automated workflows using a simple drag-and-drop interface. Our customer segmentation tool further helps businesses gain valuable insights, conducting SWOT analyses and competitor research, which can significantly enhance pre-sales efforts.

Beyond our solutions, we present opportunities for collaboration. IT service providers can resell our solutions, earning royalties, while enterprise innovators can integrate our APIs to enhance their onboarding experiences. Entrepreneurs also have the option to white-label our platform, creating unique, value-driven solutions.

Could you elaborate on the specific pain points you address for clients and how you tailor your solutions to meet their unique needs?
At Attestr, we focus on solving key challenges faced by businesses through advanced technology and tailored solutions. One of our flagship offerings is simplifying digital onboarding. We address the often cumbersome process of onboarding customers, employees, and vendors by providing seamless API integrations for E-KYC, background verification, and document validation, alongside automated workflows that reduce manual intervention and ensure compliance.

We prioritize data security and compliance, incorporating end-to-end encryption and adherence to the highest security protocols to protect sensitive data. Our platform is fully compliant with global regulations like GDPR and ISO standards, allowing clients to operate securely within their industries.

To enhance operational efficiency, we offer customizable workflow automation tools that integrate easily with existing systems, eliminating redundancy and boosting productivity. Real-time insights and analytics enable clients to make data-driven decisions and optimize resources effectively.

We also cater to industry-specific needs. For example, in fintech and banking, we provide APIs for PAN, Aadhaar, and GST verification, while in e-Commerce, we offer address verification and fraud detection solutions. We also collaborate with PSUs and government agencies like

DigiLocker to ensure secure digital onboarding.

Attestr's solutions are highly scalable and flexible, capable of handling thousands of verifications simultaneously. Our pay-as-you-go pricing model ensures businesses, regardless of size, can access our services without financial strain. Finally, our dedicated support team offers personalized onboarding, 24/7 assistance, and demos to ensure clients make the most of our platform.

How is your team structured, and what level of expertise do they bring to the table?
At Attestr, our team is the driving force behind our success, combining diverse talents and expertise to deliver innovative solutions. The Sales Team excels in understanding client needs and building long-term relationships, while the Marketing Team amplifies Attestr’s presence through data-driven digital campaigns. Our Business Development Managers forge strategic partnerships, expanding our reach across industries. The Full Stack Developers ensure the platform is robust, secure, and scalable, while UI/UX Designers focus on creating intuitive, user friendly interfaces.

Guided by our CEO, who brings deep technical expertise and strong leadership, the team works cohesively across all functions, from product development to client relationships. The CEO plays a key role in sales and marketing efforts, fostering a culture of innovation and teamwork.

The team’s expertise spans multiple industries, allowing us to solve specific challenges with tailored, client-centric solutions. We are committed to staying ahead of market trends, continuously researching new technologies to maintain a competitive edge. Collaboration across departments ensures we approach every problem efficiently, delivering exceptional results for our clients. Together, we strive for excellence, ensuring that every solution we provide reflects our dedication to innovation and customer success.

What’s the next phase of growth for Attestr?
At Attestr, we are focused on driving global expansion, aiming to extend our reach and partner with international organizations to adapt our solutions to various markets and regulatory environments. Our focus is on developing industry-specific solutions, particularly for emerging sectors like health tech, agritech, and green energy. We're evolving our business model from product-based to a comprehensive platform ecosystem that integrates onboarding, compliance, and risk management, offering seamless third-party tool integrations.

We are committed to empowering entrepreneurs by providing robust white-label solutions, along with expanded support and training programs for startups and small businesses. Additionally, we continue to innovate based on client feedback, rolling out advanced features like dynamic workflows, enhanced security protocols, and multi-language support to ensure our solutions remain client-centric and future ready.