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Airtel is Preparing Solutions for Hybrid Work Model

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With the rise of India’s vaccination program, a lot of companies are thinking of opting for hybrid model work culture, blending remote work and work from office. Bharti Airtel Ltd, India’s second largest Telco by market share, is getting ready to respond to the soaring market demand for hybrid models.

The Telco is said to be building packages that come along with video conferencing applications, cyber security software and cloud platforms. To back this up, the company is planning to utilize its already existing technology and purchase new products with respect to the increase in demands.

Since Airtel is betting on digital services to monetize demands from premium customers, adtech’s launch is soon expected. Telco’s marketing groups sell plans such as postpaid, pre-paid and Direct to Home (DTH) plans, and in turn these channels will be used to link the company’s large customer base to enterprises that want to sell their products or offer on Airtel’s adtech platform.

For example, the usage of this adtech platform will enable Airtel to link over the top (OTT) content player Hotstar’s offerings which will be packed with other plans to offer its premium customers.

Since Airtel is betting on digital services to monetize demands from premium customers, adtech’s launch is soon expected.

Similar to adtech, five-six innovations are already taking place inside Airtel. Earlier Airtel had announced setting up a special committee aimed at unleashing value of its digital business and at the same time evaluating the rejig of subsidiaries to amplify focus on digital and non-telecom businesses of the company including music streaming app Wynk, content platform Xstrream, and cloud based communication service Airtel IQ among others.

Popular music app Wynk, is one among the core digital businesses at Airtel. During the pandemic Wynk held live digital concerts, bagging an audience crowd of 50,000 to 1,00,000 people. With this, the company is set forth to expand to managing 5,00,000 concurrent users this year.

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