Early growth investment firm Atomic Capital has declared the final closure of its first fund, which has a corpus exceeding Rs 400 crore, targeting early growth-stage Indian consumer, consumer-tech, and consumer-enabler startups. This is among the biggest inaugural funds aimed at driving India’s upcoming phase of consumer expansion. The fund aims to construct a selective portfolio of 10–12 companies, with an average initial investment ranging from Rs 10 to 30 crore, while allocating a portion of the funds for subsequent investments.

The fund would assess startups aiming to secure Pre Series A to Series A funding that have established a PMF. Atomic Capital sets itself apart by engaging deeply in operations and adopting a concentrated, Operating VC strategy to support daring founders. The fund's approach has been developed with DPI as the focal point of investment and exit strategies.

Apoorv Gautam, Founder and Managing Partner, says, “At Atomic Capital, we are not just investors—we are partners for the long haul, bound by a shared mission to shape the future of Indian consumption. Our commitment goes beyond capital; we bring hands-on support, strategic know-how, and the conviction that building enduring brands can transform lives and unlock significant value. Our focus is on capital-efficient businesses addressing large and expanding markets. Additionally, our investment decisions are driven by a strong rapport with the founding team, clear revenue momentum, and disciplined capital efficiency. We are firm believers in sustainable, capital-efficient growth — it’s the cornerstone of building enduring businesses.”

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“In the upcoming 2–3 years, we intend to invest both initial and subsequent capital, in accordance with our overall fund duration of eight years. We are in the process of assessing more than 20 companies and have already provided a term sheet for our fifth investment,” adds Apoorv.

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The fund will focus on investing in early-stage startups in India that cater to consumers, consumer technology, and enable consumer services. Key focus areas encompass Food & Beverages, Nutraceuticals, Personal Care & Beauty, Jewelry, Apparel & Footwear, Pet Care, Travel & Accessories, Electronics Accessories, Home Furnishing, Logistics, Financial Services, e-Commerce SaaS, Omnichannel Infrastructure, and Manufacturing.

Atomic Capital engages with portfolio companies using a distinctive hands-on method. The team extends its role beyond just providing funds; it also assists its portfolio companies in recruiting senior-level talent, facilitates strategic partnerships, aids in go-to-market initiatives, structures finances, and more.