IT major Accenture is giving a digital makeover for Britannia Industries Ltd., one of India’s prominent bakery foods companies, by accelerating its innovation, enhancing value and improving customer and supplier experience through a digital transformation program.

Deemed as one of India’s leading bakery foods manufacturers, Britannia holds the glory of producing some of the nation’s most tasteful brands such as Good Day, Tiger, NutriChoice, Milk Bikis, Marie Gold, Little Hearts, and others. It’s presence exists in over 80 countries such as North America, Europe, Africa, South East Asia, and GCC to name a few and is growing a new market each year.

It has been regarded as the most trusted, valued and popular brands among various consumer and industry surveys by Milward Brown, Nielsen, IMRB, and WPP Group, among others. In fact, it is India’s first Zero Transfat food company with over 50 percent of its product portfolio fortified with essential micro nutrients.

The company believes that ‘Taste & Trust’ is its middle name and is one the infinite pursuit of making pooling billions of Indians into its delightful yet healthy products each day.

This program is set at modernizing the bakery food company’s business model by digitally shaping its services and processes. This then helps the company to be prepared against the dynamic trends of the market.

Since the company has a large string of suppliers, this program is believed to help streamline procurement and supply chain management with the help of SAP Ariba solutions to accelerate digital on boarding, contract management and procurement processes.

While it is at it, the digital transformation program plans on digitizing more than 80 manufacturing units including 50 warehouses. At the same time, it plans on reducing operational costs and enabling capital that could be used when it’s time to innovate and grow.

At present, the IT major has already designed, developed and deployed a technology system for the bakery foods company based on SAP S/4HANA.. Thus far, this system has increased company’s data visibility and accessibility while helping guide business decisions by baking more enabling on the use of automation.

“Despite the challenging business environment in the past year, we have witnessed a steady growth in our business performance. At Britannia, we are committed to expanding to new product categories in line with consumer expectations and our vision of entering one new market every year”, says N. Venkataraman, Executive Director & Chief Financial Officer, Britannia.

Mr.Venkataraman further went on to say that, "we believe the digital transformation of our business, supported by Accenture, will play a pivotal role in growing our business at speed and scale with data-backed insights and operational efficiencies”.

In the words of Manish Gupta, managing director and lead for Accenture’s Products practice in India, “technology is a critical enabler for business leaders looking to spot and respond to evolving consumer and market demands”.

“By transforming Britannia’s core operations, we have helped build a digital backbone that will not only benefit their entire value chain of suppliers, retailers and partners, but also creates a solid foundation for innovation and new growth opportunities in today’s integrated marketplace”, adds Mr.Gupta.