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Digital Marketing through Social Media Application Tools

Chitra Mishra

The word ‘digital’ has latched itself to a whole lot of industries including entertainment, health, real estate, banking and even currencies. This is, however, understandable. In North America alone, 89 percent of the population is online (subscription required). Notably, according to January 2018 data (subscription required), 24 percent of the 5,700 global marketers who were surveyed revealed that social media has been an important part of their marketing for the past five years.

The use of Augmented Reality on mobile devices provides a niche and engaging way for marketers to reach their target audience - it's quick, easy and very interactive.

This year Apple announced the launch of iPhone 8 and iPhone X which provides users with new augmented reality experiences.

Therefore its likely more social channels will plan on introducing new ways of integrating AR into their platforms. We have already seen Snapchat roll out a new AR feature allowing users to their Bitmoji and project themselves or images into the real world through the app’s camera.In a mobile-first culture, video is our main consumption. In 2017 90 percent of all content shared by users on social media is video. The biggest challenge is how you can capture your audience's attention in the first 3 seconds.

At Social Media Week London Facebook’s Creative Strategist, Kat Hahn quoted 'Not doing short video is not an option'. Brands who are not yet using video as part of their social media strategy need to start.

A business owner does his best to stay on top of the latest developments in social media marketing, but there are new platforms and technologies developed every day. ‘Buffer’, a social media management application sits at the top of many lists and for good reason. You can work with multiple social media profiles from a single panel, schedule posts in advance and keep track of your analytics. Managing Twitter manually makes it difficult, if not impossible, to get value out of the platform. ManageFlitter has some overlap with Buffer, such as scheduled posting and analytics.

The PowerPost ability analyzes the data to determine when you should post to maximize your engagement potential. Since we’ve arrived at the topic of data-driven approach, a data-driven approach to figure out what content to create for social networks is just as much important. BuzzSumo shows you the top-performing content so you can see exactly what’s out there. This tool is also excellent for discovering influencers that may be interested in what you have to offer, as well as a curation source. There are several more, these just rest on the tip of the iceberg.

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