Escape Plan, a technology-driven travel platform, revealed a collaboration with HRX, a fitness brand established by Hrithik Roshan and Exceed Entertainment, to introduce a ,joint line of travel equipment. The partnership seeks to develop functional, design-oriented items for Indian tourists.

Escape Plan has rapidly expanded its D2C operations, achieving a Rs. Achieved a 100 crore annualized run rate within three months of launching, with more than 20 percent of sales coming from offline stores. The brand emphasizes integrating performance, design, and technological functionality throughout its offerings.

The HRX x Escape Plan range features luggage, organizers, and various travel necessities, crafted for functional purposes. The collection will be accessible on Escape Plan’s online and partner channels, along with physical retail locations.

Hrithik Roshan, actor and founder of HRX says, "With HRX, our mission has always been to fuse purpose with performance. I’ve seen firsthand how the right travel gear can make all the difference on a journey. Hence, envisioning and creating a range of Travel gear with HRX only made sense."

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Abhinav Pathak, CEO and co-founder of Escape Plan says, “This partnership with HRX is a strategic step in our mission to redefine travel essentials for India’s next-gen consumers. We are excited to be working with the HRX Team in scaling the Travel Essentials Category, particularly Luggage. This partnership brings together the best of modern utility & fashion-forward luggage along with HRX’s wide cultural relevance, creating high-performance products that meet the aspirations of today’s travellers. I view this as the start of a category-defining play in the travel gear market.”

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Afsar Zaidi, co-founder of HRX – also shared this excitement ahead of the launch, “At HRX, we’ve consistently aimed to merge utility with emotion — creating not just products, but tools for transformation. What stood out about Escape Plan was more than just their products, it was the design sensibility, the sharp clarity of the founders, and an overall sense that this was something different. This partnership felt intuitive. I believe in what they’re building, and we are excited to be part of this next chapter.”