Firstsource Solutions Limited, a leading global provider of transformational solutions and services and an RP-Sanjiv Goenka Group company, has partnered with Sanas, provider of the world's first real-time speech understanding platform, to enable next-level customer conversations powered by AI.

Aligned with Firstsource's BPO philosophy, the integration of Sanas' Real-Time Accent Translation technology marks a strategic leap in AI-first customer experience. This seamless, speech-to-speech solution eliminates accent and language barriers, enhancing clarity, reducing cognitive strain, and empowering agents to connect with global customers more confidently and effectively.

As AI moves from pilot to performance, early adopters are already seeing the impact128 percent more likely to report high ROI from their AI tools in CX. By embedding intelligent, unobtrusive tech into day-to-day operations, Firstsource is unlocking scalable, measurable value boosting agent productivity, strengthening conversations, and delivering next-gen CX outcomes at speed and scale.

At Firstsource they seek partnerships that reflect our commitment to smart, scalable transformation solutions that deliver maximum impact with minimal friction, improving both experience and outcomes. Our collaboration with Sanas is a powerful expression of the UnBPO philosophy: leveraging intelligent, human-centric technology to elevate performance and ROI.

The Customer Experience (CX) landscape is undergoing a fundamental shift from cost efficiency to outcome-driven impact. With Sanas' AI-powered Real-Time Accent Translation, we are enabling more inclusive, fluid customer conversations irrespective of who the customer is a consumer, a student, or a patient, without the need for hardware changes or system overhauls. It is an innovation that works in the background but transforms everything.

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"This is the Future of Work in action seamless human-AI partnership where technology enhances connection, boosts responsiveness, and empowers agents to perform at their best," says Ashish Chawla, President CX and Consulting at Firstsource.