SaaS-based sales playbook automation start-up Sharpsell.ai has raised Rs.30 crore in a Series A funding round from Equentis Angel Fund. Other investors, including Cornerstone Venture Partners and Mistry Ventures, also participated in the funding round.

The start-up intends to utilize the new funding to enhance its product features and strengthen its presence in its current sectors. The AI platform also intends to grow its presence in Southeast Asia and the MENA area.

“Our emphasis is on creating a platform that defines the category for sales enablement, which achieves measurable results at scale. Our Series A partners’ investment will enable us to refine our product roadmap, enhance delivery, broaden into additional sectors, and initiate our international expansion,” states Hanuman Kamma, cofounder & CEO of Sharpsell.ai.

Established in 2022, Sharpsell.ai is a platform for automating sales playbooks utilized by thousands of sales representatives across over three prominent Indian BFSI, Auto, Consumer Electronics, and Pharma firms, such as LIC, Axis Bank, IDFC First Bank, SBI Life, Mahindra, Whirlpool, and others.

The platform aims to facilitate rapid sales by equipping field sales teams and aiding them in enhancing their performance through the digitization and expansion of successful practices.

Also Read: Biggest Tech Collaborations of 2024

Regarding the investment, Manish Goel, founder and managing director of Equentis Wealth Advisory Services, mentioned that its ₹10 crore investment (the highest that any Cat-I AIF can invest in a single firm) in Sharpsell.ai is the angle fund’s largest to date.

“This signifies the magnitude and promise of the opportunity available. Although global expenditure on sales enablement tools is gradually surpassing $12 billion, the sales playbook automation sector is still mostly unexploited in India.”

In this context, Sharpsell’s AI-driven platform is providing evident increases in revenue and productivity.

"Given its solid SaaS foundation and profit margins, we anticipate that Sharpsell will expand quickly within India and global markets," he mentioned.

Also Read: AI Is Redefining The Future Of Healthcare From Diagnosis To Treatment

This round comes after earlier investments in 2022 and 2023 from notable SaaS backers Cornerstone Venture Partners and Mistry Ventures, among others.