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Infosys to Reimagine Digital Experience for Australian Open Virtual Audience

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Infosys, an Indian tech major and a global leader in next-generation digital services and consulting, joins hands with Tennis Australia to apply technology to enhance tennis experiences for those onsite and those unable to attend in person. Infosys is Australian Open’s Digital Partner.

Using digital as an equaliser to bridge the physical gap, Infosys and Tennis Australia are opening up new possibilities by leveraging cloud, AI, 3D virtual experiences and mobility. The innovations are envisioned to alter the sporting normal well beyond the current Grand Slam and represent a shift towards placing digital at the core of the tournament to elevate immersion, passion, brilliance and experience for those on court and across the globe.

In a statement issued by Infosys, Ben Slack, Chief Revenue Officer, Tennis Australia, said, “The past year has accelerated the need for meaningful digital engagement between the Australian Open and its fans, players, coaches, partners and the media. Our focus this year is delivering new digital experiences and insights that are accessible for everyone involved, regardless of where they are currently located.”

“Having Infosys on board as our digital innovation partner for the third year running has allowed us to optimize engagement with all our stakeholders, not only our fans, players and coaches but our broadcast partners and sponsors as well. Despite access restrictions this year the team has excelled, enabling us to continue delivering new and improved digital experiences for this year’s tournament,” Ben added.

It is expected to host over 12,000 VIPs across the globe during the tournament.

Andrew Groth, Senior VP and Regional Head at Infosys Australia and New Zealand, said, “As we know the pandemic has forced many organizations to change tack and adapt quickly. Through our ongoing partnership with Tennis Australia, the AO has been able to seamlessly meet the changing needs of their audience while continuing to push the boundaries of what’s possible with new digital experiences. We are so proud to be working with Tennis Australia for a third year running and excited to bring new dimensions of the AO to fans, partners, players, coaches and the media. Our work with the AO this year is a clear demonstration of the power of data and AI, and its ability to bring people closer, no matter the physical distance.”


One of the features introduced will be 3D Court Vision, which will allow individuals to watch tournament matches in an animated form, with data overlay for each shot. From speed to spin to serve placement, every detail of the game is available at a click of a button. Infosys uses Hawk Eye data to animate each shot in near real-time and empowers fans to analyse the game from any vantage point in the stadium. In addition, a new AO Virtual Slam experience transports every fan into the Rod Laver Arena. It is expected to host over 12,000 VIPs across the globe during the tournament.

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