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LinkedIn to Introduce Short-Form Movies Feature in the Place of its Tales Feature

CIO Insider Team | Wednesday, 1 September, 2021
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Users will soon bid adieu to the Tales feature and welcome a new feature called short-form movies, as LinkedIn will commence brewing efforts at bringing the new one starting September 30th this year.

LinkedIn spread the word about its Stories feature, around the same time that Twitter also rolled out a similar feature called Fleets on its platform. This was part of a larger web and mobile overhaul that included integrations with Zoom, BlueJeans, and Groups to help professionals stay connected while working from home. According to LinkedIn, however, these non-permanent posts did not operate well on the platform.

It was then that LinkedIn announced the planned change to warn advertisers who may require previously purchased ads to run in between Tales. These will be shared on LinkedIn’s platform instead, although customers that promoted or supported Shops directly from their page may need to recreate them.

“When we were creating Stories, we anticipated that individuals wouldn't want their personal movies tied to their profile, and that ephemerality would lessen the obstacles to publishing. It turns out, you want to produce enduring videos that tell your professional story in a more personal way and that demonstrate both your personality and skill”, expressed Liz Li, Senior Director of Product, LinkedIn, in a blog post.

Prior to this story, CIO Insider reported that for the next three years, Microsoft Corp, a US-based multinational technology company, announced to provide 50,000 job searchers with the opportunity to secure tech-enabled employment through its new online service, Career Connector.

Career Connector is said to shed light on those who have absorbed skills from Microsoft's non-profit and learning partners, with a particular focus on women and underrepresented groups.

As a result, Microsoft is pooling all of its resources to assist LinkedIn's goal of facilitating far-reaching digital skills opportunities via Career Coach, a Microsoft Teams for Education tool powered by LinkedIn that provides customized career guidance to higher education students.

Back to the current issue, LinkedIn believes that users also desire ‘more creative tools to generate compelling films’. Users desired more creative capabilities in Stories, which featured stickers and prompts.

If LinkedIn's intentions to build a short-form video feature are successful, it will join platforms like Snapchat and Instagram in creating their own TikTok-style streams. Sure, most LinkedIn users don't share the same information on their personal social media accounts, but there are some well-known TikTokers who share job advice, interview suggestions, and resume advice, so LinkedIn's move to video may not be as strange as it appears.

“When we were creating Stories, we anticipated that individuals wouldn't want their personal movies tied to their profile, and that ephemerality would lessen the obstacles to publishing. It turns out, you want to produce enduring videos that tell your professional story in a more personal way and that demonstrate both your personality and skill”, expressed Liz Li, Senior Director of Product, LinkedIn, in a blog post.

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