The online travel platform MakeMyTrip announced its partnership with OpenAI to incorporate sophisticated artificial intelligence features into its travel planning system and tackle high-intent inquiries.

The collaboration will allow travelers to transition from conversational ideas to reservations via MakeMyTrip’s Myra interface, utilizing OpenAI’s APIs to provide organized, transaction-ready choices for flights, hotels, and additional services.

The integration signifies a transition from passive search visibility to proactive AI-driven exploration, converting user intent into actionable bookings.

The collaboration arises during the rise of AI usage in India’s travel industry, where businesses are utilizing generative AI to boost customized experiences and enhance operational efficiency.

“By partnering with OpenAI, we guarantee that as travellers embark on their journey through conversation, MakeMyTrip seamlessly integrates into that exploration process,” stated Rajesh Magow, Co-Founder and Group CEO, MakeMyTrip.

When AI is rooted in MakeMyTrip’s exclusive travel data and fully embedded in the marketplace, it transcends inspiration to provide personalized, scalable bookable results.

Also Read: Republic Day 2026: India's Tech Triumphs & Global Leadership

Oliver Jay, Managing Director, International, OpenAI, stated, “MakeMyTrip utilizes OpenAI’s APIs to transform travel planning from a filtering process into a conversational experience, providing suggestions and itineraries that align with a traveler’s true preferences.

Sophisticated AI goes beyond businesses and their internal applications; it also encompasses ways to enhance the consumer experience and interaction with the platform.

Also Read: AI & Tech: Visionary Pre-Budget Insights from Industry Leaders

MakeMyTrip has been integrating AI throughout the travel journey for years, enabling features like Myra, the firm’s generative AI travel planning assistant.

Myra presently manages more than 50,000 discussions each day across various languages, such as Bengali, Hindi, Kannada, Malayalam, Marathi, Tamil, Telugu, and English.

Vernacular and voice-activated functionalities have increased accessibility, with more than 45% of inquiries originating from Tier-2 and smaller towns.

Also Read: NVIDIA's Rubin Moment at CES: AI Supercomputing Breakthrough

The collaboration highlights MakeMyTrip’s commitment to utilizing AI to create tailored travel experiences and enhance its dominance in India’s changing online travel industry.