The food delivery company Eternal announced it has broadened its strategic partnership with OpenAI to improve artificial intelligence (AI) features throughout its operations, which include Zomato, Blinkit, District, and Hyperpure, as well as its partner platforms and internal systems.

The partnership, which includes Eternal's Feeding India initiative and AI-native venture - Nugget, will emphasize AI implementations within Eternal's applications, highlighting the increasing significance of AI in India's digital commerce industry.

Eternal will collaborate with OpenAI's Enterprise API platform to investigate new methods for customers and partners to engage with its platforms, implement sophisticated AI tools within partner applications, and incorporate advanced coding models into its internal AI orchestration platform.

Eternal is enhancing AI infrastructure throughout its consumer and enterprise platforms, establishing AI as a core element within its commerce ecosystem.

"With this partnership, the firm plans to implement OpenAI models in specific scenarios, such as AI-powered workflows for merchants and delivery associates, contextual AI assistants integrated into partner platforms, and exploration of advanced search and discovery interfaces."

"Eternal states that these initiatives focus on ensuring AI is beneficial in daily decision-making and processes, all while upholding the required reliability and speed of its platforms."

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The partnership also includes Nugget, Eternal's AI-focused venture, where OpenAI's models will be utilized for specific use cases to speed up product development and enhancement.

Internally, Eternal is also exploring the addition of OpenAI's newest coding models, like GPT-5.3-Codex, into Stitch, its proprietary automation and developer orchestration platform. Stitch drives comprehensive automation throughout both engineering and non-engineering roles.

Eternal anticipates that this integration will enhance Stitch's capacity to assist teams in accelerating delivery, automating intricate processes, and minimizing manual workload across various functions.

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Eternal and OpenAI will additionally investigate a partnership on a formal Partner Upskilling Program designed to promote AI implementation within Eternal's restaurant and delivery partner network. The initiative will emphasize implementing sophisticated AI tools and assistants in partner applications and portals to enhance operational efficiency, compliance, and business decision-making.

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"From high-leverage areas like software development to real on-ground implications of influencing operations, we are learning about the evolving implementations of newer and developing tools in the AI landscape. We are happy that this collaboration with OpenAI will open up even more surface area for us to learn and innovate," says Albinder Dhindsa, group CEO, Eternal.