MapmyIndia (CE Info Systems) is investing Rs 25 crore in Zepto, the fast-growing quick commerce startup, as part of a broader strategic partnership between the two companies.

MapmyIndia states, “In August 2025, we formed a strategic partnership with Zepto, a top quick commerce firm, utilizing MapmyIndia SDK and APIs to improve their customer and delivery experience.”

Moreover, the board sanctioned a strategic financial investment of Rs 25 crore in Zepto on August 7, 2025.

“This investment will improve the functionalities and uptake of our range of solutions for the rapidly expanding quick commerce sector,” the company stated.

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The funding arrives merely a week after Zepto secured Rs 7.5 crore from Elcid Investment with a valuation of $5.9 billion. In a filing to the stock exchange, Elcid announced its intention to buy 22,55,639 shares of Zepto at Rs 33.23 each, which represents a 0.039 percent ownership in the firm.

Zepto is presently engaged in advanced discussions to secure $450–500 million in primary funding at a $7 billion valuation after investment. Current investors General Catalyst and Avenir Growth are anticipated to spearhead the round, with additional participants joining on a pro rata basis. The round is anticipated to finalize within the next few weeks and will provide the company with extra resources as competition in the industry escalates.

Zepto is encountering growing rivalry from leading competitors like Eternal’s Blinkit and Swiggy’s Instamart. Simultaneously, firms like BigBasket and Flipkart Minutes are utilizing their relationships with brands and expanding into new areas like large appliances to enhance operations and capture the market share of leading competitors.

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The firm has postponed its initial public offering (IPO) plans until next year and is focused on enhancing its domestic ownership structure prior to the public listing. Co-founder and CEO Aadit Palicha has sought out Indian investors and family offices to enhance local ownership.