Created by celebrated beauty and wellness entrepreneur Inge Theron, FACEGYM has introduced a groundbreaking method to skincare by integrating non-invasive facial exercises with innovative skincare products. With a loyal following across various global markets, FACEGYM is acclaimed for establishing a new category that combines beauty, wellness, and fitness.

Through this collaboration, Reliance Retail’s Tira will lead FACEGYM’s entry into the Indian market, managing its local operations and market growth, and bringing the brand’s innovative concept to Indian consumers. Reliance aims to establish and expand FACEGYM’s footprint in India over the next five years, utilizing a blend of standalone studios and specially curated spaces within selected Tira stores in major cities.

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This expansion will take advantage of Reliance’s strong retail infrastructure, market knowledge, and valuable consumer insights to introduce and amplify FACEGYM’s distinct offerings in a rapidly evolving beauty landscape. The partnership highlights Reliance Retail’s larger strategy to enhance its presence in the beauty and personal care sector, centered around Tira, India’s fastest-growing omnichannel beauty destination, along with a developing lineup of first brands such as Akind, Dream, Immerse Play, and Nails Our Way.

Bhakti Modi, Co-founder & CEO of Tira says, “At Reliance Retail, our commitment is to introduce world-class brands and innovative concepts and experiences to the Indian consumer. FACEGYM sits at the unique intersection of beauty, wellness, and fitness – creating a category of its own. This aligns perfectly with the discerning beauty consumer in India who is experience-oriented, and increasingly drawn to science-backed, innovative concepts. We welcome FACEGYM to our portfolio and to India, and are excited to unlock its immense growth potential in this dynamic market.”

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Angelo Castello, CEO of FACEGYM says, “This is an incredibly exciting moment for the brand. With our current strategic partnerships, we are in a powerful position to turn FACEGYM into one of the only beauty services that exists with this size of global footprint – launching in new markets, and sculpting more people than ever before with our unique approach to facial fitness and skin health. This partnership with a leading conglomerate like Reliance will serve as a catalyst for our global expansion by establishing our presence in the dynamic Indian market.”