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UST Global take ahead Strategic Investment in KSUBAKA

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CIO Insider Team

UST Global, a leading digital transformation solutions company, pronounced a strategic investment in London headquartered Ksubaka. Ksubaka is a provider of innovative in-store gamified sales, data collection, and marketing tools for retailers. The collaboration coalesces Ksubaka’s platform to deliver fast-to-market solutions and UST Global’s comprehensive reach for deep system integrations and partnerships with most of the top retailers in the world.

“At UST Global, we are constantly looking for innovative ways to help our clients find their crucial edge in the rapidly shifting and highly competitive retail market. Ksubaka will help us revolutionize the digital landscape for our retail clients globally,” said Sunil Kanchi, Chief Investment Officer, UST Global. “Ksubaka’s vast experience in enhancing customer experience and their unique business strategy has helped them carve a niche in the retail industry. Our clients will now have access to a framework that allows retailers to grow their solution, integrate, and scale,” he added.

Ksubaka has developed an assortment of top notch products that enable retailers to deliver an exceptional customer experience. This retail solution provider’s portfolio includes Smiles, a customer research app; Cloudshelf, a powerful offline-to-online aisle for retail stores; and Gamified Experience, a range of custom games to connect with customers, encourage exploration, and promote brands.


Ksubaka is on a trajectory mission to help retailers attract more visitors, convert visitors into customers, and deliver outstanding customer experiences via their robust analytics solutions. Ksubaka empowers brands to engage directly with consumers right before they make a purchasing decision by means of short and interactive games. Their solutions is able to help engage customers, facilitate offline-to-online (O2O), ordering, and yield rich insights into customer behaviour and attitudes. Using short interactive experiences, playful surveys, and the Cloudshelf product discovery platform, customers have new reasons to visit retail stores.

“Ksubaka is excited to be at the heart of the digitization of physical space that is underway. Our solutions deliver trackable results via touchscreens, without any of the pain points they are accustomed to,” said Julian Corbett, Co-Founder and Chairman, Ksubaka. “We aim to constantly improve the retail space by helping retailers better engage, communicate with, and understand their shoppers. We are very excited to partner with UST Global and deliver these innovative in-store experiences,” Giles Corbett, Co-founder and CEO, Ksubaka added.

Ksubaka has helped a plethora of retailers drive growth through their shopper-centric approach. An American multinational confectionery, food, and beverage company sought Ksubaka’s solutions to launch of one of their products in China, where they delivered a campaign by means of 8,000+ interactive displays across 150 cities. A lifestyle clothing and accessories retailer too, is using Smiles to improve their net promoter scores (NPS) and study the ways in real-time to enhance customer experience store by store. In a yet another instance, an ultraluxury retailer uses Cloudshelf to assist shoppers choose their products.

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