Wipro Introduces Contactless Automobile-Buying Solution


IT major Wipro released Click-Shift-Drive, a contactless automobile-buying solution that tackles the whole car-buying journey. Click-Shift-Drive enables automakers and dealers to quickly respond to the digital-first demands of the Millennial and Gen Z car-buying generations.

Automakers and dealers can now launch e-commerce systems and deliver a virtual direct-buying experience in just eight weeks with Click-Shift-Drive. Click-Shift-Drive blends a variety of Salesforce technologies in a unique way, allowing businesses to give a better user experience throughout the customer journey.

The end-to-end solution is scalable, adaptable, and quick to implement, allowing automakers and dealers to offer everything from research and loan approval to purchase and delivery at a time when 50 percent of automobile-buying trips begin online.

Wipro also teamed with ThreeKit 3D & Augmented Reality to offer an augmented reality component that allows customers to see a virtual depiction of the vehicle in their own driveway.

“For every commerce organization, building relationships and knowing your consumer is critical. This necessitates a set of connectors made feasible by our partners for numerous customers. Companies can use Wipro's Click-Shift-Drive and Commerce Cloud to take clients beyond standard product catalogues and lead management in the car-buying process and into a highly customized commerce engine”, says Lidiane Jones, Executive Vice President and General Manager, Salesforce Commerce Cloud.

Click-Shift-Drive is ideally suited to enable industry leaders deliver an enhanced customer and purchasing experience”, says Hari Raja, Global Salesforce Practice Head, Wipro Limited.

“The car sector has embraced pandemic-driven digital transformation, speeding up the process to ensure customers get the greatest possible experience." As the Salesforce platform has matured to provide a 360-degree customer view, combining it with mixed reality technologies to create a next-generation experience that spans the full purchase process from intent to delivery will be important. Wipro is striving to assist automotive firms in this next-gen Salesforce-led customer experience journey with its extended portfolio”, says Yugal Joshi, Partner and Head of Enterprise Applications Research, Everest Group.

“According to research, 59 percent of automotive shoppers want to buy cars totally online. Wipro's $1 billion cloud investment over three years, Click-Shift-Drive, enables manufacturers and dealers to match that demand by building online marketplaces faster and with more features than ever before. As e-commerce grows in popularity, Click-Shift-Drive is ideally suited to enable industry leaders deliver an enhanced customer and purchasing experience”, says Hari Raja, Global Salesforce Practice Head, Wipro Limited.

Earlier this month, Wipro, in collaboration with Oracle, unveiled the Wipro Tollway Transportation and Billing solution to improve commuter experience while increasing tollway authority profitability. Wipro Tollway Transportation and Billing allows several transactions each year, allowing tollway authorities to better manage customer accounts, transactions, grievance cases, transponder inventory management, and financial reconciliation and reporting. Authorities can improve operational efficiency and plug income leakages by streamlining these processes. Customer portals, commercial and operational back-office modules, financial systems, toll-tag accounts, and third-party payment gateways are all used to do this.

From the shift to cashless operations and predicted shifts in traffic patterns to operational inefficiencies and shifting customer expectations, tollway authorities face numerous problems posed by changing market dynamics. Tollway authorities can now improve customer experience across touchpoints by harnessing data-driven insights and keeping a 360-degree perspective with this cloud-based solution.

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