CIOInsider India Magazine
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Zubin Bilimoria
Co-Founder, Managing Director & CEO
Thanks to the escalating vaccination drive worldwide, despite the third wave of the pandemic, the global hotel and other travel accommodation market is showing signs of recovery. According to a report by Research and Markets, the global market is expected to reach $1052.84 billion in 2025 at a CAGR of seven percent. Considering the havoc caused by the pandemic and lockdowns in the last two years, this implies a promising future for the industry. Digital transformation of hotels has become imperative in the process. Be it providing the customers with an overwhelming experience or optimizing internal resources and enhancing revenue; technology evolution plays a pivotal role. With more than 30 years of cumulative Travel, Hospitality, Sales Operations, Revenue Management, and Distribution Expertise, Bingoforge Pvt. Ltd provides a one-stop solution for hotels to have a 360-degree digital transformation. With its myhotelCRM solutions that can be customized for large hotel chains and small & mid sized hotels, the company proclaims direct sales revenues growth of up to 42 percent. To further explore the unique propositions by Bingoforge, CIO Insider engages in an exclusive interview with the man at the helm, Zubin Bilimoria,Co-Founder, Managing Director & CEO, Bingoforge.
What are the principles or vision that Bingoforge is built upon, and how is it constantly upholding its name in the IT services industry?
Our vision is to be a leading Hotel Sales CRM Solution provider. We today partner with a mix of independent hotels chains and have enabled them to manage their sales operations better
and maximize revenue using our Sales CRM Solution, also known as myhotelCRM.
Our solution has been built with an easy plug and play mechanism which enables the user to select only those applications which are relevant
Share insights on myhotelCRM being a flagship solution catering to the optimization of sales automation and the maximization of sales revenue for hoteliers.
The solution, myhotelCRM, was built for hoteliers by hoteliers. The team at Bingoforge brings more than 30 years of domain and product expertise. The solution was designed keeping in mind all challenges that are faced by the hotel sales to operate smoothly. The key advantages are user friendliness and its ability to manage all sales operations from a single window. Interfaces with leading PMS providers enable us to sync data both ways. This ensures 100 percent availability of data for sales team members as well as senior management. The right data sync also ensures that management can source custom reports on a need basis in real time for better decision making. Hotel Revenue Managers can also use this data as a lot of historical data can be sourced for better overall Revenue and Sales.
What makes the company stand out, and why should a business partner with Bingo forge?
Hospitality & sales is a science. Under standing the domain and providing a precise solution for our hotel partners has brought us to par with the world’s best sales CRM solutions providers. Our solution has been built with an easy plug & play mechanism which enables the user to select only those applications which are relevant. Rather, this enables us to provide solutions to smaller hotels that require a sales CRM and cannot afford one. Our pricing works per property rather than per user. We enable the entire operations to use the solution rather than a few selective
users. Flexibility to customize according to the specific requirements of our hotel partner is also an instrumental aspect. Most importantly, we work with our partner hotels closely to ensure that the adoption of the solution is maximized, therefore ensuring an increase in Sales Revenue.
Tell us about the technological frame work infused in the company’s products and solutions. Are there any latest technology trends that the company is looking to adopt?
Our myhotelCRM solution is developed and designed around an Open Source Community solution, with Post Grey SQL Database hosted on Microsoft Azure Cloud Servers. This also ensures complete database security for all our Hotel Partners with daily data backup. We also ensure that all product testing and domain tests are performed on separate servers this assures 100 percent redundancy to all our customer live databases.
Where is Bingoforge headed towards the future?Which are the areas it focuses on?
We at Bingoforge are very optimistic about our future and see a great opportunity of helping Hoteliers across the globe with the best in class Hotel Sales CRM. Our focus for sure is more on expansion by reaching out to more hoteliers across the globe, interfacing with more property management systems and other solution partners that help us provide a complete 360-degree solution. Our product has evolved with time and will continue to meet hotelier challenges as we evolve into newer markets. There are no geographical limitations to offering a cloud based solution.However more focus shall be to ensure unconditional support and implementation of all solutions that we provide.
