CIO Insider

CIOInsider India Magazine


Conneqt Digital: Empowering Businesses with Effective Digital Transformations

Arjun Ramaraju, Chief Executive Officer

Arjun Ramaraju

Chief Executive Officer

Digital transformation has become a buzzword in the business world as companies seek to leverage the latest technologies to enhance their operations. However, despite the widespread recognition of the importance of digital transformation, several businesses struggle to implement effective initiatives that deliver tangible business outcomes. This is where Conneqt Digital comes in. The Bangalore based company provides strategic digital partnerships to diverse clients, enabling them to grow revenues, enhance efficiency, and improve their digital experience.

With industry veterans at the helm, Conneqt Digital's competency center-based approach delivers efficient digital IT services across multiple areas, such as Customer Experience, Low-Code No-Code Development, Digital Assurance Testing, data and analytics, cybersecurity services, and more. The company partners with leading technology providers, working closely with clients to achieve tangible business outcomes, including increased revenue, improved customer experience, and strengthened security. As digital transformation becomes more critical for businesses to stay competitive, Conneqt Digital is a trusted partner for those looking to achieve their digital goals.

In an exclusive interview with CIO Insider magazine, Arjun Ramaraju, Chief Executive Officer at Conneqt Digital walks us through the unique traits of the company.

Could you give a brief account on Conneqt’s journey in the IT services domain.
Conneqt is a business service provider in India, and has served over 250 clients in the customer lifecycle management space for 18+ years. Recognizing the need for digitalization, we established Conneqt Digital to provide comprehensive digital IT services. With technology partnerships and in-house

frameworks, Conneqt accelerates the digital journey through its centers of excellence that cater to specific requirements. The team's unique approach combines business knowledge and digital services, making digitization easier for customers. Experienced practice leaders, who have worked with top-tier companies, lead Conneqt Digital, bringing strong digital competencies to the Indian market. Conneqt's team's expertise and dedication are evident in their approach, making them a trusted partner in the digital transformation journey.

We excel in bridging the gap between technology & business processes, setting us apart from other service providers

Tell us about your flagship offerings and what makes them unique? What is the kind of technology framework embedded in them?
Customers in today's business world face constant challenges and evolving dynamics. With new market players and the impact of global supply chains, it's crucial to adapt quickly. That's why it's essential to have technology partners who understand their business and can deliver short-notice engagements aligned with their goals.

At Conneqt Digital, we offer low code and no code development solutions that disrupt software development, reduce technical debt, and accelerate timelines. Our customer analytics and insights leverage our knowledge of Indian end consumers to provide valuable frameworks, while our business operations analytics capabilities provide stakeholders with insights to make informed decisions.

Partnering with us brings additional value through zoom rate data engagements and digital assurance solutions for omni-channel customer experience testing. Our solutions accelerate customers' digitization journeys, and our agility ensures effective and efficient engagement.

Describe the customer's experience and acquaint us with a case study of how it changed the scenario for the better for your client, on the same.
Our insurance service provider client faced disconnected customer experiences due to outdated technology, manual processes, and

broken journeys. Our solution was to digitize end-to-end process flows, optimizing the entire lifecycle through a mobile omni-channel experience platform and state-of-the-art technologies. This led to improved customer engagement, reduced churn, and increased upsell/cross-sell opportunities. For another BFSI customer, our solution involved analyzing customer conversations for sales conversion, compliance, sentiment, and engagement on speech analytics. We used process redesign, technology implementation, and automated omnichannel solutions to empower customer agents, provide better data availability, and enhance overall operations. Our digital solution competencies and frameworks have helped multiple customers across industries achieve their business goals.

How is the team built and what are the methods they follow to draw valuable insights from the market to help the company stay a float among its peers?
Assembling a team with strong technology and engineering capabilities was a top priority for us. Our leadership team and 300+ staff are experts in digital engineering, automation, digital assurance, and analytics, with a proven track record of using technology to drive business outcomes. We understand the importance of engineering competencies to work with complex digital platforms, which is why we have built competencies across the full digital spectrum and hire skilled architects to design and scale systems. A strong tech and engineering team is critical to achieving the best possible outcomes for our customers.

What is the future roadmap envisioned for Conneqt Digital? Where is it headed for the next five years?
We are optimistic about our growth prospects. Our unique blend of technology and business understanding, combined with our strong track record of working with referenceable clients, positions us well to capitalize on opportunities ahead. We excel in bridging the gap between technology and business processes, setting us apart from other service providers.

With over 25 clients in less than two years, we have ambitious plans for expansion in sectors such as BFSI, retail, e-commerce and auto manufacturing, as well as in other industries. We are expanding our footprint in India, the Middle East, and the US, where we see significant growth potential. We look forward to delivering value to our clients.

Current Issue
 Thoughtsol: Striving to Help Businesses Growth with Digital Transformation