Big Data refers to enormous amounts of data produced by different sources like social media platforms, web logs, sensors, IoT devices, and many more. Leveraging Big Data enables organisations to unlock strategic values, gain vantage points and take full advantage of their assets. Uniquely positioned in this space is five years old Krima Solutions that supports clients with enriched data. Krima Solutions has pioneered the concept of deciphering data and fulfilling content needs. With the right mix of technology tools,AI and trained functional resources, they have been able to provide unmatched outputs that are customised as per the needs of their international clients in the UK, US, Middle East & Africa.

Currently in conversation withKastu Parameswaran Founder & CEO, where we learn in detail about the company’s offerings and its journey to success.

Tell us about the journey of Krima Solutions and the benchmarks it has set in the industry so far
We are in a constantly evolving digital era and big data makes for a huge part of it. Big data involves taking very large chunks of complex data from multiple channels and analysing it to discover trends, patterns and problems based on which actionable decisions can be taken. Tackling big data is imperative to enable companies to make better sense of their businesses and forge on the problem-solving path. From an operational point of view, data and content are needed to bolster a digital platform. From e-commerce companies to financial platforms, fresh data and content are irrevocably required. Added to that is the need to assess and analyse data from digital platforms to create highly focused and granular

marketing plans.In both these cases, Krima Solutions provides support to clients with enriched data as data is only useful in a structured format when it is pieced together to decipher patterns and trends. We have the pioneered concept of deciphering data and fulfilling content needs.

AI technologies. Our teams are also very adept in utilising CRM technologies like Sales force and Abacus, which helps in developing as well as maintaining content in platforms. However, we also stress on the fact that ‘tools are only enablers’ and it is only a knowledgeable and trained workforce that can truly ensure the optimal use of tools to get accurate and holistic results.

Tell us about a recent challenging case study reflecting the success of the company’s solutions that were deployed to draw positive outcomes?
One of our major success stories was with a large UK-based group providing information services. The client updates global pharma drugs and patent information through structured updates in a custom built information platform. We provided guidance on the selection of right tools to automate some of the information pieces available in the public domain, provided an elaborate content strategy on scraping data, checked to verify content as well as administered an automated design to pull data through APIs and other means. The result was a seamlessly organised, trained team that ensured completeness, correctness and accuracy of information, delivered near real time to its customers.

What are the opportunities that you foresee? Which are the areas that Krima Solutions is going to advance in and what’s its future roadmap?
We are set to leverage the vastness of the world of digitization and train resources to handle, manage and provide information in bite-sized digestible formats to enable better decision-making for clients. Along with technological upgrades, we are seeking to be one of top five big data support companies in the near future.