According to a report published by Grand View Research, the global unified communications market was valued at $113.48 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 17.4 percent from 2023 to 2030. Companies across the world have started adapting unified communications for lesser operational expenses, retention of clients and revenue increment as well. Professionals working in this service sector are always thriving to make use of latest technologies in order to further streamline client business processes. Ganesh Jivani, CEO, Matrix Telecom Solutions is a seasoned expert in unified communications domain and is always looking forward to revolutionising client experiences. The CIO Insider magazine engaged in a conversation with him in order to know more about the company and the value it is adding to the unified communications sector as a whole.

Could you give a brief account on Matrix Comsec's journey in the Appliances, Electrical, and Electronics Manufacturing domain?
Matrix is one of the most seasoned & leading companies in the Indian Telecommunication forte, committed to bringing technological revolutions with advanced technologies at its disposal. Today, it stands reputed as one of the prime Telecom and Security solutions providers with its proud Indian presence in 60+ countries across the globe. Our constant focus on precise product development has contrived a series of technical excellence, including Cloud-based PBX Solutions, Hybrid IP-PBX systems, Universal Media Gateways, VoIP and GSM Gateways, and Communication Endpoints. Also, in the security domain, we have accumulated, a worthy expertise across Network Video Recorders, IP Cameras, Access Control, and Time-Attendance Systems. Our solutions are catered to all sizes of

businesses from small and medium to large and multilocation enterprises across various verticals such as Manufacturing, Logistics, BFSI, Healthcare, Hospitality, Education, Government, Defence, and more.

They required a strong communication architecture to be installed, that fulfilled all the needs of a modern corporate enterprise. Matrix successfully understood their communication requirements and deployed an apt IP solution that included Unified communication on a single universal platform, Nextgeneration communication technology for a future proof investment, to name a few. Matrix thus ensured the government agency gets the best of the new age communication solution that is future proof.

How is the team built and what are the methods they follow to draw valuable insights from the market to help the company stay afloat among its peers? How are the products meeting with today’s industry standards, solving challenges and providing benefits?
Matrix offers all the key values a modern organization expects from a security solution: cutting-edge technologies, best-fit solutions, and highquality products in terms of performance, reliability, durability, compliance, and ease of use. Furthermore, we are sincere and prompt in our after sales services not to mention that we also train users to ensure the best return on investment for our customers. Overall, Matrix provides sophisticated solutions with a heavy focus on quality and customer service. The key differentiators also include our pre-sales, post-sales, and R&D support infrastructure. Moreover, all our products are developed, adhering to international standards, and hence they showcase reliability at every level.

What is the future roadmap envisioned for Matrix Comsec? Where is it headed for the next five years?
Matrix business is driven by mainly two prime movers: cutting-edge products and a strong core market reach. With this simple understanding, we are focused on creating world-class products in all three domains. Simultaneously, we are also building a strong channel network to expand market reach and take Matrix to all targeted markets by investing in marketing, sales, and support.

The dynamic nature of the evolving workforce does not wait for anyone and neither do we at Matrix. With a mantra of 'We Aid All', our technology evolutions thrive to cater to every firm that scouts stellar developments, regardless of its scale, structure, or sort.