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Krish Kidao, Director - India & Asia Pacific
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Marketing Technology has become a staple in digital marketing campaigns, but it can also be used to optimize marketing efforts across any marketing channel. As per Gartner, CMOs would spend more on technology than other forms of marketing. This is because technology is increasingly important in marketing, especially in assisting with efforts such as attribution and allocating marketing spending. Implementing, maintaining, and optimizing your company's MarTech is not an easy or quick process. Organizations should instead prepare to conquer a few major obstacles before completely reaping the rewards of marketing technology, or it would be better for brands to hire and use platform services that support brand growth through MarTech. Affise is one of the most advanced and leading marketing technology firms founded in 2016 with the goal to simplify partnerships for brands, agencies, and publishers alike. They offer solutions that can manage heavy data loads, are easy to use, and have reasonable prices that are appropriate for the market.
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10 Most Recommended Marketing Technology - 2022
With the shift from traditional media marketing in the form of newspapers, television, flyers, billboards and pole posters, to digital billboards, social media, google ads, and other major forms of digital media, marketing landscape has evolved dramatically over the years. Basically, marketing and technology have become two almost inseparable entities, now. Today as digital marketing is the way to go on and about acquiring greater market reach and generate more sales and increase brand awareness, Marketing Technology makes it possible through optimized marketing efforts. The main types of marketing technologies present in the market are Analytics, Advertising, Customer relationship management, Search engine optimization, Email marketing, Customer experience software, Content management, Content creation, and more. Marketing technology helps to make the life of any marketer much easier, guiding them along choosing the right technology tools to improve their business processes and optimize the results, consecutively. From AI-based marketing and voice-based tech to hyper-personalization, these marketing technology trends are expected to dominate the Marketing Technology space this year (2022). As per study, the global market for marketing technology and sales tech in 2022 is estimated to be worth 509.8 billion. The continuous evolution of technology, and the potential for new tech is set to lead the effectiveness or efficiency of marketing technology profoundly. There are many well-established Marketing Technology companies contributing to this expansive growth. In this issue, CIO Insider has come up with a list of `10 Most Recommended Marketing Technology - 2022' who have proved their proficiency in the sector with a deep knowledge in technology. The following list is prepared closely scrutinized by a panel of judges consisting of CEOs, CIOs, CXO, analysts, and our editorial board. We believe that these platforms will help in transforming business processes through their significant expertise and knowledge.
10 Most Recommended Marketing Technology - 2022
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Company Logo | Company Name | Company Management | Company Description |
---|---|---|---|
Affise | Krish Kidao , Director – India & Asia Pacific | The firm offers platforms that can manage heavy data loads, are easy to use, and have reasonable prices that are appropriate for the market | |
AJ&VG | Ajeesh Venugopalan, Founder CEO | A Marketing Consulting Firm, offering Marketing as a service and Fractional CMO's including Automation | |
Cmarix | Chirag Mudsa, CEO | The company focuses in providing website design & development, custom mobile application development, digital marketing services, enterprise product development, cloud services and infrastructure services | |
Evolve Digitas | Aparna Gupta , Managing Director | A service digital advertising firm specialized in comprehending, creating and conducting digital campaigns across the web, mobile and social media | |
Kinnect | Chandni Shah , Founder & COO | A leading digital media powerhouse operates on a strong belief that creativity, media, and technology with a solution-driven approach to advertising | |
Resulticks | Mani Gopalaratnam, CEO & CTO | It offers AI-powered omnichannel orchestration, complete analytics, next best engagement, attribution at the segment-of-one level, and more | |
Skepper Creative Agency | Binoy Sundhar Parakat , Co-Founder & Chief Creative Officer | It focuses on creating businesses and brands unique voices in the market and offers our expertise through four dedicated services | |
TechBound Innovations | Riyaz Hakkim, Executive Director | The firm focuses in reaching the business brand to the right customers and promote it using our unique marketing strategies | |
Times World | Tomy Varghese, Managing Director | The company provides data management, market research, analytics and business intelligence solutions driven by the mission to help businesses deploy cognitive solutions onto existing systems to make them smarter and intelligent | |
UnFoldMart | Abhishek G., Co-Founder | The company focuses on each unique project with acute originality, relaying the most beneficial marketing techniques differently for each client |