CIO Insider

CIOInsider India Magazine

  • Krish Kidao,    Director ­- India & Asia Pacific

    Krish Kidao, Director ­- India & Asia Pacific

  • Marketing Technology has become a staple in digital marketing campaigns, but it can also be used to optimize marketing efforts across any marketing channel. As per Gartner, CMOs would spend more on technology than other forms of marketing. This is because technology is increasingly important in marketing, especially in assisting with efforts such as attribution and allocating marketing spending. Implementing, maintaining, and optimizing your company's MarTech is not an easy or quick process. Organizations should instead prepare to conquer a few major obstacles before completely reaping the rewards of marketing technology, or it would be better for brands to hire and use platform services that support brand growth through MarTech. Affise is one of the most advanced and leading marketing technology firms founded in 2016 with the goal to simplify partnerships for brands, agencies, and publishers alike. They offer solutions that can manage heavy data loads, are easy to use, and have reasonable prices that are appropriate for the market.

  • Affise: Providing Every Business A Scalable Way To Grow

Marketing Needs to be More Personal

By: Sujith Vasudevan Managing Editor

The fans of neither Tom Cruise nor Steven Spielberg would forget the duo’s 2002 sci-fi blockbuster – Minority Report. An iconic scene in the movie screens a few events occurring in 2054. A GAP store advertisement scans Tom Cruise’s retinas and immediately starts

Blockchain, An Emerging Technology for Logistics & Supply Chain

By: Bright P, Head IT, ICTSI South Pacific

The modern world is constantly changing. Innovations are introduced into various fields of human activity, which, on the one hand, orients people to continuous development, improvement of their knowledge,

10 Most Recommended Marketing Technology - 2022

Quantum Computing & AI Revolutionizing Cryptography & Security

By: Utpal Chakraborty, Chief Digital Officer, Allied Digital Services

While the next big computer race is already underway, some of the biggest technology companies, including Google, Microsoft, IBM,


Top Five Industry 4.0 Trends in Manufacturing

By: Manish Chandegara, Head - IT, Aditya Birla Group

There are new possibilities offered by big data, 3D printing, machine learning and augmented reality in the manufacturing industry. Leveraging on


Data Science & Analytics - The Indian Scenario

By: Yashwanth Kumar, Head - Analytics & Insight, Titan Company

India, like the rest of the world, is witnessing a rapid growth in the use of Data Science to drive superior business results. There are few


Digital Ecosystem Build

By: Srivaths Varadharajan, Global Fintech & Digitech Evangelist

Digital experience defines the need for engagement with 360 degree approach cutting across all interfaces. Usually business with traditional mindsets go with offline journey.

  • 10 Most Recommended Marketing Technology - 2022

    With the shift from traditional media marketing in the form of newspapers, television, flyers, billboards and pole posters, to digital billboards, social media, google ads, and other major forms of digital media, marketing landscape has evolved dramatically over the years. Basically, marketing and technology have become two almost inseparable entities, now. Today as digital marketing is the way to go on and about acquiring greater market reach and generate more sales and increase brand awareness, Marketing Technology makes it possible through optimized marketing efforts. The main types of marketing technologies present in the market are Analytics, Advertising, Customer relationship management, Search engine optimization, Email marketing, Customer experience software, Content management, Content creation, and more. Marketing technology helps to make the life of any marketer much easier, guiding them along choosing the right technology tools to improve their business processes and optimize the results, consecutively. From AI-based marketing and voice-based tech to hyper-personalization, these marketing technology trends are expected to dominate the Marketing Technology space this year (2022). As per study, the global market for marketing technology and sales tech in 2022 is estimated to be worth 509.8 billion. The continuous evolution of technology, and the potential for new tech is set to lead the effectiveness or efficiency of marketing technology profoundly. There are many well-established Marketing Technology companies contributing to this expansive growth. In this issue, CIO Insider has come up with a list of `10 Most Recommended Marketing Technology - 2022' who have proved their proficiency in the sector with a deep knowledge in technology. The following list is prepared closely scrutinized by a panel of judges consisting of CEOs, CIOs, CXO, analysts, and our editorial board. We believe that these platforms will help in transforming business processes through their significant expertise and knowledge.

10 Most Recommended Marketing Technology - 2022

Company Logo Company Name Company Management Company Description
Affise: Providing Every Business A Scalable Way To Grow Affise Krish Kidao , Director – India & Asia Pacific The firm offers platforms that can manage heavy data loads, are easy to use, and have reasonable prices that are appropriate for the market
AJ&VG AJ&VG Ajeesh Venugopalan, Founder CEO A Marketing Consulting Firm, offering Marketing as a service and Fractional CMO's including Automation
Cmarix Cmarix Chirag Mudsa, CEO The company focuses in providing website design & development, custom mobile application development, digital marketing services, enterprise product development, cloud services and infrastructure services
Evolve Digitas Evolve Digitas Aparna Gupta , Managing Director A service digital advertising firm specialized in comprehending, creating and conducting digital campaigns across the web, mobile and social media
Kinnect Kinnect Chandni Shah , Founder & COO A leading digital media powerhouse operates on a strong belief that creativity, media, and technology with a solution-driven approach to advertising
Resulticks: Leading Digital Transformation Company Creating Exceptional User Experiences with the Power of Technologies Resulticks Mani Gopalaratnam, CEO & CTO It offers AI-powered omnichannel orchestration, complete analytics, next best engagement, attribution at the segment-of-one level, and more
Skepper Creative Agency Skepper Creative Agency Binoy Sundhar Parakat , Co-Founder & Chief Creative Officer It focuses on creating businesses and brands unique voices in the market and offers our expertise through four dedicated services
TechBound Innovations TechBound Innovations Riyaz Hakkim, Executive Director The firm focuses in reaching the business brand to the right customers and promote it using our unique marketing strategies
Timesworld: Harnessing the Power of Data to Transform Businesses Times World Tomy Varghese, Managing Director The company provides data management, market research, analytics and business intelligence solutions driven by the mission to help businesses deploy cognitive solutions onto existing systems to make them smarter and intelligent
UnFoldMart UnFoldMart Abhishek G., Co-Founder The company focuses on each unique project with acute originality, relaying the most beneficial marketing techniques differently for each client