BMW AG plans to launch three new electric vehicles in India as the German automaker seeks to expand its already leading presence in the luxury segment of the world’s third-largest automobile market.

Although the company has not shared specifics about the upcoming launches, it is concentrating on a battery-only approach for India and has no intentions of bringing hybrids to the market, as stated by Hardeep Singh Brar, president and CEO of BMW’s Indian operations.

It’s part of an effort to increase the share of EVs in BMW’s sales in the South Asian country to 25percent by 2026, up from 21percent the previous year, he mentioned. The manufacturer, which sold around 18,000 vehicles in 2025, is already close to achieving that target. Electric vehicles accounted for 23percent of the sales during the three months ending on Dec. 31.

In addition to launching new models, several current vehicles will receive significant enhancements as part of a larger initiative involving 27 products, Brar mentioned

“Interest in EVs continues to be high, with waiting times around three months, and we intend to enhance supplies in 2026,” he stated.

BMW currently leads India's luxury EV sector, with Brar estimating its market share at nearly 60percent of sales. It has been increasing its market share at the expense of competitors Mercedes-Benz Group AG and Audi, despite significant import taxes and intensifying competition.

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The German car manufacturer has endured Tesla Inc.'s prominent entry into the Indian market recently, as Brar highlighted BMW’s increasing EV sales and quicker overall growth in the December quarter.

India's electric vehicle market is modest but expanding quickly, attracting international companies like Tesla, BYD, and Vinfast who are experiencing sluggish demand in other regions. Global EV sales growth is anticipated to decelerate this year as China reduces certain subsidies, Europe hesitates on its combustion engine phase-out, and US manufacturers and lawmakers shift direction away from the sector.

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In India, the typical selling price for BMW’s electric vehicles is nearly 6 million rupees ($66,600), comparable to the initial price for Tesla’s standard range Model Y. Both firms encounter the substantial 110percent tariff on automobiles they bring into the nation.

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The most popular model of the German automaker is the locally assembled iX1, selling for approximately 5 million rupees, and it represented the majority of BMW's 3,700 EV sales in India in 2025.