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Content Finding is Now Easier with YouTube's Two New Feature Updates

CIO Insider Team | Wednesday, 18 August, 2021
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YouTube brings two new feature updates, with one being visual search features and the other is the easier discovery of foreign language videos that have captions in the user’s native language. The online video sharing and social media platform aim to make it easier for people to find the content they are looking for.

Through a video's thumbnail on a desktop allows users to watch a small clip play. With the addition of the ability to browse the chapters within a video, this functionality will now be available on mobile devices. Users can switch straight to the chapter they are most interested in from the search page.

The other feature upgrade suggests videos in other languages to the user, as long as the video provides captions in their native language. For instance, with YouTube's sourdough, the user can speak Icelandic and is unable to locate a good sourdough tutorial in their own tongue, YouTube may suggest an English-language tutorial with Icelandic subtitles.

On that note, YouTube will begin by supplementing search results with English-language videos, but it intends to expand to other languages in the future.

You can witness all of the stages in the video, from feeding the starter to pulling the bread out of the oven and skipping right to the kneading chapter”, wrote Pablo Paniagua, Director, Product Management, YouTube.

Additionally, YouTube is developing a feature in India and Indonesia that would enrich search results with links to other Google search sites. Google search also happened to previously allow users to go to certain spots in a video. Google experimented with a mobile search tool that recommended short videos from TikTok and Instagram as early as late last year. However, rather than accessing the TikTok or Instagram apps, the video would open in the search engine to keep viewers on Google.

“Let's imagine you want to improve your kneading technique and are seeking an excellent sourdough recipe. You can witness all of the stages in the video, from feeding the starter to pulling the bread out of the oven and skipping right to the kneading chapter”, wrote Pablo Paniagua, Director, Product Management, YouTube.

These updates to YouTube's search feature arrive amid constant debate over the platform's search algorithm. Mozilla conducted research last month that claimed YouTube's algorithm continues to favor 'bottom-feeding' content. Mozilla gathered information from people who used the RegretsReporter browser plugin, which allows users to self-report YouTube videos they wish they hadn't seen. In nations where English is not the primary language, Mozilla discovered that YouTube regrets are 60 percent greater.

Still, a YouTube official indicated that some features could help lessen the problem, such as recommending international films with captions in the local language.

Paniagua explained that “not all searches may have enough high-quality or relevant video content to properly cover what you're looking for.”



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