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Influencer Marketing Platform DYT Raises $150,000

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The branded content marketplace Do Your Thng (DYT) has secured $150,000 in new funding from the Mumbai Angles. The new round also included the FAAD Network and Angel Bay, which is AngelBay's second investment in DYT.

Aditya Arora, CEO, Faad said, "we are delighted to back DYT. Influencer Marketplace platforms like DYT have a luminous future ahead by connecting brands with the right influencers. Such meaningful brand engagements are definitely the need of the hour as the world moves more and more towards influencer marketing."

This funding would help grow DYT’s future growth phase which also includes speeding up the expansion of their influencer marketing tech platform.

“We’re thrilled that Mumbai Angels and Faad Network invested with us,” added Hemant Dua, Co-founder and Chief Growth Officer, DYT. “With this latest round of funding, we’ll accelerate the tech side of our platform, making it easier for content creators to pursue what they love and marketers to access unique digital content.”

Centered in Gurugram, DYT assists brands with fast turnaround times, data-backed and ROI based content at a high quality and personalized levels.

Through its app, producers of content have easy access to brand relationships. Around the same time, advertisers build on brand ambassadors, as in creators who are true product users, would be able to provide their audience with legitimate brand feedback.

“Digital marketing is growing rapidly and influencer marketing is slowly taking center stage in the success of many brands. DYT platform is focusing on making the whole process of creating branded content easier through their tech platform connecting creators with brands, thereby increasing the digital footprint of brands. We are happy to welcome DYT in our diversified portfolio and look forward to the exciting plans they have on the anvil”, said Nandini Mansinghka, Co-Promoter & CEO, Mumbai Angels Network.

“Mumbai Angels has a very successful track record of partnering with start-ups. More than the fresh round of investment, it is their network and expertise in scaling companies and improving products that makes them a natural partner for us as we continue to be the technological bridge between brands and creators”, commented Ankit Agarwal, Founder & CEO of Do Your Thng.

As we speak, DYT is embracing a leading position in the fast phasing influencer market industry. The platform is also trusted by some of the largest brands like MasterCard, Nescafe, Lays, Havells, Marks & Spencer, Logitech, Hershey's, Royal Sundaram, and Klairs.

In light of last year’s financial year, despite the clashes of the pandemic, the platform rose four times more in sales and is expecting similar growth in the coming year.

The platform claimed that it will commence a fresh funding round, expecting the same drastically high demand for digital media and marketing that happened last year. Also, these funds will be used to drive a few core DYT technology modules. It will also improve the network, minimize the amount of manual interaction necessary and simplify the way branded content is created.

“Mumbai Angels has a very successful track record of partnering with start-ups. More than the fresh round of investment, it is their network and expertise in scaling companies and improving products that makes them a natural partner for us as we continue to be the technological bridge between brands and creators”, commented Ankit Agarwal, Founder & CEO of Do Your Thng.

“We’re proud to invest in DYT again, whose mission to democratize the power of influence is only becoming more important. Ankit, Hemant and the rest of the exceptional team have already done wonders in bringing order to the chaos of influencer marketing, benefitting creators and brands alike. I’m excited to see what more they’ll do moving forward,” commented Sorabh Agrawal, Co-founder AngelBay.

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