Unicommerce to Grow Across Southeast Asia and the Middle East


Unicommerce, India’s largest e-commerce-based supply chain Saas platform, is planning to spend $ 5 million to enhance its global operations and grow its foothold in Southeast Asia and the Middle East.

Accordingly, it plans to execute this plan by applying the funds to improve its products, set-up local offices for sales and marketing and it also intends to recruit in Southeast Asia as well as in the Middle East.

The firm has been on the wheel of investment towards growing its global operations constantly adding clients to form strategic partnerships in these regions. With its recent investment, the company hopes to boost its foreign business by 400 percent and expects to expand into new markets in the Middle East and Southeast Asia. The company claimed to have risen to the top of the Indian e-commerce market, handling 20 percent of all transactions.

Its current goal is to become the preferred choice among e-commerce enterprises and retail brands in these regions.

“After establishing ourselves as a market leader in India, we made the strategic decision to expand our overseas presence”. We chose to concentrate our efforts on growing areas in the Middle East and Southeast Asia, where the e-commerce sector is on the rise”, states Kapil Makhija, CEO, Unicommerce.

“All of our products have had great feedback in these countries, and we are already working with some of the most reputable companies in Southeast Asia and the Middle East”, adds Makhija

Unicommerce claims to have established a worldwide product range tailored for any e-commerce business based on its nine years of expertise working with clients from various industries in India. In markets around the Middle East and Southeast Asia, such as Dubai, Saudi Arabia, Kuwait, Singapore, the Philippines, and Malaysia, the company has already added over 25 new clients.

Established in 2012 by three IIT Delhi classmates namely Ankit Pruthi, Karun Singla, and Vibhu Garg, Unicommerce offers Uniware, a web-based system that controls the entire order fulfillment lifecycle.

Snapdeal purchased the company in 2015. According to the terms of the acquisition, the founders were required to leave the company after a certain length of time. The former sold the latter to Infibeam Incorporation Ltd in 2018.

Unicommerce claims to be in a position to offer e-commerce supply chain technology cloud solutions to help businesses of all sizes run more efficiently. Over 1 million daily transactions are processed by the organization, which has worked with over 15,000 customers across India, the Middle East, and Southeast Asia. It provides e-tailers with supply chain solutions that include over 150 pre-existing integrations, making it a plug-and-play solution. Lazada,, JollyChic, Shopee, NinjaVan,, XDE, Aramex, and DHL have all linked their solutions with marketplaces and logistics service providers in these territories.

“We spent the first few months researching the market to ensure that our product was ready for these markets. With significant cash infusion focused on client acquisition, brand recognition, and constant product development, we are now in a position to drive our international business at a faster rate”, says Makhija.

“All of our products have had great feedback in these countries, and we are already working with some of the most reputable companies in Southeast Asia and the Middle East”, adds Makhija.

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