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Vtion Raises $ 1.3 Million in Fresh Funding Round

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Led by YourNest Venture Capital, Software-as-a-service (Saas) data analytics startup Vtion raised $ 1.3 million in a fresh funding round.

It plans to accelerate its growth in India with the funds by scaling its advertising activation strategy, as well as, panel enhancement while driving global market expansion.

Vtion plans to increase its market share in the consumer behavior intelligence and programmatic activation space.

Manoj Dawane, Vtion founded the startup in 2018. The firm provides real-time analytics data and media consumption measurement techniques for broadcast radio, bringing together various stakeholders of the economy.

“Vtion platform generates more than 20 million unique events every day and is used by marquee brands in India for sharper segmentation and efficient message delivery,” says Dawane.

VTION is on a strong path to establish itself as the market leader in the consumer behaviour intelligence & programmatic activation space”, adds Dawane

Companies in areas such as fast-moving consumer goods (FMCG), ecommerce, travel, education, fintech, banking, and real estate can use the brand's services.

It has secured $750,000 in two seed stages, with $500,000 coming from Indian angel investors and investors from Sweden, the United States, and Dubai, and $250,000 coming from Mumbai-based Core 91 VC.

“We find tremendous potential in Vtion, with its privacy-first and strong patent-protected technology stack, especially in the cookie-less world, and firmly believe that the platform will be able to corner a disproportionate share of the digital advertising activation market within the next five years,” says Girish Shivani, executive director and fund manager, YourNest Venture Capital.

“With a ovre 40,000 strong consumer panel, statistically representing over 195 million Android smartphone users, VTION platform generates more than 20 million unique events every day and is used by marquee brands in India for sharper segmentation and efficient message delivery. VTION is on a strong path to establish itself as the market leader in the consumer behaviour intelligence & programmatic activation space”, adds Dawane.

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