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Zomato is Rechecking its 10-Minute Delivery Plan

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Zomato's 10-minute delivery plan is being re-evaluated after the platform failed to reach the time limit for all orders during its pilot in Gurgaon.

Delivery delays of 15-20 minutes, compared to Zomato Instant's 10-minute commitment, are caused by a shortage of delivery fleet and a strong heat wave in the north, which has also resulted in a limited delivery personnel.

Zomato Instant shows an average delivery time of 15-20 minutes on the app. The strategy, which began in April, is working smoothly, according to the business.

The 10-minute delivery test in Gurgaon's limited areas is on pace. The goal of the pilot was to uncover a consumer demand for quick-commerce, and it was judged to be a success. According to the company, the pilot's next step is to strengthen its penetration in Gurgaon before expanding to other cities and fine-tuning a model that works best for its restaurant and delivery partners.

Following the backlash against Zomato Instant, restaurant partners are said to be vary of delivering food in under 10 minutes

The Gurgaon experiment is limited, with only Chaayos, Dana Choga, and Caterspoint participating in the 10-minute delivery service. The rapid service, according to Zomato, incorporates micro 'cook stations' within neighbourhood clusters.

The advent of Zomato Instant and its concentration on 10-minute delivery was thought to be the catalyst for ultra-fast food delivery. However, the company may eventually choose for a longer time span.

Zomato Instant was rumored to be close to introducing services in Bangalore this month, but the plan was shelved. The Instant trial had been added to the Competition Commission of India's (CCI) ongoing investigation into Zomato and its competitors. This is part of the antitrust watchdog's probe into platform neutrality and data masking among online food-delivery companies.

Zomato Instant was believed to be close to introducing services in Bangalore this month, but the plan was shelved. The Instant trial had been added to the Competition Commission of India's (CCI) ongoing investigation into Zomato and its competitors. This is part of the antitrust watchdog's probe into platform neutrality and data masking among online food-delivery companies.

Following the backlash against Zomato Instant, restaurant partners are said to be vary of delivering food in under 10 minutes.

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