Rekha Pillay, CEO
In a constantly connected mobile world, customers want things quickly and easily; they also require an experience tailored to their needs. In such situations, any slack in processing orders to obtain a loan or mortgage in front of clients becomes taxing. Making the procedure faster, simpler and more customer-centric is increasingly perceived as critical by many banking players, not only for customer experience, but also to compete with new digital disruptors that are organized to provide a smoother lending process. Financial organizations have a greater opportunity to leverage digital technologies and certain cognitive intelligence as they have access to a huge amount of data. In a win-win situation, even consumers are also willing to share personal insights to get greater value in return. This eventually indicates that digital experience to customers has the potential to impact touch points of the banking system. As such, digital operations manoeuvrability in loan applications and automating procedural and repetitive tasks enhance customer engagement. At Sumeru Enterprise Tiger, a Bangalore headquartered company, these latest capabilities are already running on the mill. With real time data, the company contributes to automation of services like lead management, customer on-boarding, origination and collections.
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