CIOInsider India Magazine

It is widely accepted that mobile phones have become an integral component of our daily lives. Smartphones made in India are becoming more popular, thanks to the government pushing for the iconic Make in India program. While most individuals are concerned with the price of the smartphones they plan to buy, some are only concerned with the attributes that the iconic smartphones possess. The reaction of Indian retail customers toward Apple's September 2023 launch proves it. In fact, smartphone brands like Apple and Samsung dominate the high-end smartphone market in India. Despite a larger economic slump and rising inflation, demand for the best made in India mobiles is increasing. Experts predict that brands such as Apple will increase premium smartphone sales in the world's most populated country. Here are the best smartphones to buy in September 2023.


iPhone 15 Pro Max
Apple's iPhone 15 Pro Max is the company's most recent flagship model. It is also Apple's only smartphone with a 5x optical zoom. Furthermore, the iPhone 15 Pro Max is powered by the latest A17 Pro CPU, which is capable of processing AAA video games like Resident Evil 4, which is already available for pre-order. If you are seeking a premium flagship smartphone, the iPhone 15 Pro Max is unquestionably one such product that offers practically everything and more that a high-end smartphone should have. The mobile phone is available for Rs.1, 59,900.

Apple revealed the iPhone 15 Pro and iPhone 15 Pro Max in September 2023, its next high-end flagship smartphones that would be offered alongside the iPhone 15 and iPhone 15 Plus. The iPhone 15 Pro versions include enhanced camera technology, a better display, a quicker A17 CPU, and other features not seen in normal iPhone 15 handsets.

Samsung Galaxy S23 Ultra
The Samsung Galaxy S23 Ultra is the most expensive device in the S23 series. While its design remains premium and unique, Samsung has included sustainable elements in its construction. The display is still the best available on an Android smartphone in India, with the same high screen refresh rate as the previous generation, but its touch sampling rate fell short of our gaming expectations.

Despite being an iterative update, Samsung's Galaxy S23 Ultra is obviously one of the year's top smartphones. The smartphone, which is powered by the Snapdragon 8 Gen 2 SoC, has a premium glass-metal sandwich construction and is one of the few flagships with two dedicated telephoto lenses. It has a 100x zoom and is presently the only flagship phone with a built-in stylus, known as the S-Pen. The mobile phone is available for Rs. 1, 29,999.

The Galaxy S23 Ultra's unique chipset, which Samsung modified to its own specifications, is a standout feature. The software runs smoothly, but there is a lot of junk, both from Samsung and third-party apps, that can thankfully be deleted. Camera performance is improved over last year's Ultra, owing primarily to the upgraded primary camera sensor. Zoom performance has also improved, as has video recording, which can now capture real 8K footage at 30 frames per second. The battery life is good, but charging is slow.

OnePlus 11
Unlike the iPhone 15 Pro Max or the Galaxy Z Fold5, the OnePlus 11 is a low-cost flagship with a Hasselblad-tuned camera system powered by the Snapdragon 8 Gen 2. Despite being a flagship device, the OnePlus 11 lacks essential features such as an IP certification and wireless charging. However, as a whole, the OnePlus 11 is obviously a fantastic offering, particularly for those looking for a value-for-money flagship. The mobile phone is available for Rs. 56,999.

Samsung Galaxy ZFlip 5
The question that Samsung fans will be asking themselves now that the new Galaxy Z Flip 5 and Z Fold 5 phones have been introduced is whether to flip or fold. Both foldable phones have incremental advancements over their predecessors, including improved hardware and design tweaks. The latter is more visible on the Galaxy Z Flip 5 because Samsung has increased the size of the cover display, providing you with additional screen real estate without needing to flip open the handset. The Samsung Galaxy Z Flip 5 is also one of the year's most distinctive flagship phones, as well as one of the most small high-end smartphones, especially when folded. The Galaxy Z Flip 5, despite its small size, is as powerful as any other Android smartphone on the market, thanks to its Snapdragon 8 Gen 2 SoC. With the new secondary cover display, users can do a lot more on this phone even while it is closed. It is available for Rs. 99,999. Samsung provides a usable cover screen with the Galaxy Z Flip 5, albeit not all apps are worth utilizing. The redesigned hinge allows the phone to fold flat, further improving the overall look. The quick chipset and solid cameras round out an almost full package.

Vivo X90 Pro
Another flagship worth mentioning is the Vivo X90 Pro. This phone is powered by the MediaTek Dimensity 9200 SoC and is one of the first in the country to include a large 1-inch camera sensor with Zeiss lens coating. This flagship phone includes a luxury leather finish and a curved display with a refresh rate of 120Hz. It is also one of the quickest charging flagship phones, featuring 120W rapid wired charging capabilities. The phone appears to be the pinnacle of the company's photography expertise thus far. The new flagship features a 1-inch ZEISS-tuned camera and some cutting-edge computational technologies that promise to elevate mobile photography to new heights. However, the Vivo X90 Pro is more than just its cameras, and in this review, we'll see if the device can be your next premium flagship.

It is designed to be a useful companion for shutterbugs who wish to test the limits of smartphone photography. However, this ultra-flagship offers more than simply a great image-capturing experience. You also get excellent performance, a sleek design, a long-lasting battery, and a vibrant display. Overall, the X90 Pro excels at many smartphone characteristics, but its optical abilities are unrivaled.

For good reason, the 1-inch Sony IMX988 primary sensor is the focal point of the optical arrangement. As one would expect from a phone focused on photography, there are a plethora of extra customization options contained within the camera app. However, for some of the more casual photographers, how nice a shot may be captured with only the click of the shutter is more important. In this regard, the X90 Pro's point-and-shoot camera experience is superb.