Google DeepMind and independent film studio A24 have announced a new partnership aimed at exploring how artificial intelligence can support filmmakers and creative professionals.

The collaboration seeks to develop innovative creative workflows and filmmaking techniques while ensuring that future AI tools are shaped by the artists and creators who use them.

The initiative reflects a growing interest across the entertainment industry in harnessing AI to enhance creativity rather than replace it. Both companies emphasized that the partnership will focus on empowering storytellers and providing them with new tools to expand their creative possibilities.

Under the agreement, A24 and Google DeepMind will work together on multiple research and development projects over time, combining DeepMind’s advanced AI expertise with A24’s reputation for groundbreaking filmmaking.

A24 has built a strong portfolio of critically acclaimed and commercially successful films, including the Oscar-winning adventure film Everything Everywhere All at Once, the Timothée Chalamet-starrer Marty Supreme, and the horror film Backrooms.

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The studio is known for backing original and innovative storytelling, making it a natural partner for exploring the future of AI-assisted filmmaking.

According to a report by The Wall Street Journal, Alphabet’s Google has also invested $75 million in A24, citing sources familiar with the matter. However, DeepMind declined to comment on the reported value of the investment.

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According to reports, A24 will play an active role in shaping and testing new workflows while filmmakers will retain full creative control over their projects. The source also clarified that the partnership is not an intellectual property or data-training agreement, addressing concerns often associated with AI collaborations in the creative sector.

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Through the partnership, A24 will gain access to DeepMind’s research capabilities, technical infrastructure, and global reach, helping both organizations explore how AI can responsibly enhance the filmmaking process while preserving artistic vision and creative independence.