Aampe, an AI-powered messaging and user interaction platform, has raised $7.5 million in new funding led by Matrix Partners India and Peak XV Partners previously Sequoia Capital India.

The monies will be used for product development and growth as the company seeks global expansion.

Aampe, which was founded in 2020, is an AI native customer relationship management (CRM) platform that assists businesses and consumer apps with conversion and retention by personalizing and automating content experience. Aampe has now raised $9.3 million in total funding since its beginning.

"Aampe has developed a method for CRM AI agents to iteratively learn user preferences and then optimally adapt and respond to those preferences, unlocking the benefits that better customer experience provides," stated Paul Meinshausen, cofounder and CEO of Aampe.

Aampe presently serves over 50 million customers every month and collaborates with companies such as PayU, Swiggy, and Zalora, among others.

"As the world shifts from growth at any cost to profitable growth with a solid unit economics profile, how users are engaged and retained within an application world is more important than ever," says Anandamoy Roychowdhary, partner – Surge, Peak XV Partners.

Aampe intends to expand its consumer base in Asia, Europe, and North America. Incorporate information about goals and audiences, incorporate human feedback into customers message catalogue, and inject priorities from your business processes and inventory.

Create distinct message content that appeals to each of the users while remaining mindful of your business priorities. By simply pressing the Send button, and Aampe's AI will handle the rest.