By CIO Insider Team
 

Apple is already preparing to hold its autumn keynote on 9 September 2025. The event is to be hosted at the Steve Jobs Theatre in Apple Park, Cupertino. The presentation is dubbed as “Awe Dropping” and is being touted as one of the most impactful launches of the year by the company. Predictably, attention will be paid to the new iPhone 17 line, and likely improvements to the Apple Watch, AirPods and to the constantly expanding range of artificial intelligence capabilities of the company.

The iPhone 17 series is expected to launch five different models. The regular iPhone 17 will come in a thinner aluminium casing and a new A19 Bionic processor. It may also launch a bigger-screen iPhone 17 Plus that has nearly the same specs as the base model but targets the audience with a larger display. More expensive farther along the line, the iPhone 17 Pro is said to come in a titanium casing, use an A19 Pro processor, have a triple-lens camera system with LiDAR, and have storage up to 2TB.

Additionally, the, flagship iPhone 17 Pro Max could also feature the largest display, a periscope telephoto lens and the series’ longest-lasting battery. In a move to diversify its line-up, Apple is also said to be preparing the iPhone 17 Air, an ultra-thin, fashion-first device measuring just 5.5mm thick, with compromises to battery life and camera hardware in order to achieve its portability.

The design language across the range is expected to shift subtly, with the new Air model creating a distinct identity, while titanium finishes are reserved for the Pro and Pro Max. Display technology will likely continue to rely on Apple’s Super Retina XDR panels, although ProMotion’s 120Hz refresh rate is again expected to remain exclusive to the high-end versions.

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Pricing details have not been confirmed by Apple, but analyst reports and industry leaks suggest a wide spectrum, as per an ET report. In India, the standard iPhone 17 could begin at Rs.79,900, rising to Rs.1,64,900 for the Pro Max. In the United States, the iPhone 17 Air is tipped to start at $899, while the Pro Max may reach as high as $2,300. Similar pricing leaks place the iPhone 17 Air at £849 in the United Kingdom, €1,019 in Europe, AU$1,599 in Australia, and ¥129,800 in Japan. These figures remain speculative until Apple officially discloses its product line-up and pricing on keynote day.