Almost 20 years after it started operations in India, the global tech major Apple Inc is set to launch its first online store in India on September the 23rd. With this, the customers across the country will be able to get hold of Apple’s full range of products and support directly for the first time. Over the last few years, the company has been riding along an excellent growth curve, registering a 78 percent growth in iPhone shipments in India in the first

quarter of 2020 compared to the Q1 of last year, according to a Counterpoint Research report. The iPhone 11 has already become a runaway hit in India.

In a statement, Deirdre O’Brien, Senior Vice President of Retail & People, Apple Inc, said, “We’re proud to be expanding in India and want to do all we can to support our customers and their communities.” He added, “We know our users are relying on technology to stay connected, engage in learning, and tap into their creativity, and by bringing the Apple Store online to India, we are offering our customers the very best of Apple at this important time.”

The company also proclaimed to have created almost 900,000 jobs across the country, in addition to its App Design and Development Accelerator in Bengaluru has supported thousands of local developers. Complying with the Make-in-India campaign, in 2017, the company had started locally manufacturing iPhones in India based out of Wistron’s Bengaluru facility with iPhone SE variant. It was later expanded to Apple's Taiwanese contract manufacturer Foxconn’s units and towards the end of last year, the company had also started manufacturing iPhone XR locally in India. In 2020, Foxconn has started assembling the iPhone 11 series at its Chennai facility, as part of Apple’s endeavour to diversify production beyond China.