According to reports, online grocer BigBasket, a Tata Enterprise, has appointed Manish Bajoria as its new Chief Financial Officer (CFO) as the company gears up for its next phase of scale and operations in India’s fast-evolving quick commerce and grocery delivery market.

Manish, a chartered accountant with over two decades of experience across Amazon, Hindustan Unilever, and most recently, Vini Cosmetics, will lead all financial operations at BigBasket, and is expected to play a key role in sharpening the grocer's financial strategy while it expands deeper into smaller cities and strengthens its backend infrastructure.

CEO Hari Menon says, “We are happy to have Manish on board at a time when BigBasket is growing across many fronts. His steady approach and ability to work through complex situations will be a real asset.”

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The high-level appointment occurs during a larger reshuffle within India's food and quick commerce sector. Just a day prior, Eternal (previously Zomato) revealed the promotion of Aditya Mangla to CEO of its food delivery and ordering division and strategic mobility platform (SMP), succeeding Rakesh Ranjan after two years in the role.

The timing of these changes highlights the increasing competition among companies to secure a bigger share of India’s expanding quick commerce market, which Bessemer Venture Partners projects will grow from $5 billion in FY25 to $30 billion by FY30, marking a significant increase from just $300 million in FY22. A June report by Motilal Oswal indicates that Blinkit currently holds the largest market share at 46 percent, followed by Zepto with 29 percent and Swiggy’s Instamart at 25 percent.

With growing investor focus on profit margins and operational efficiency, strong financial and business leadership at the top is becoming a crucial differentiator. Bajoria's previous experiences in managing substantial P&Ls, driving digital innovation, and establishing governance frameworks are expected to be essential as BigBasket intensifies its execution efforts.

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“I’m excited to join BigBasket at a time when the company is scaling rapidly and redefining the grocery and convenience ecosystem in India,” Manish says.