BlissClub, a prominent direct-to-consumer (D2C) athleisure brand, has secured ₹160 crore in a recent funding round headed by Singularity AMC.

Founder Minu Margeret and her partner, Vidit Aatrey, are committing substantial personal funding in this round, together with current investors Elevation Capital and Eight Roads Ventures, who have increased their investments.

BlissClub will utilize the new funds to aid its category growth strategies, enhance its offline retail expansion, bolster product development, and recruit for the upcoming phase of growth.

BlissClub founder Minu Margeret says, "We believe active lifestyle apparel is increasingly becoming a staple of everyday wardrobes, and BlissClub's deep product R&D and sourcing capabilities give us a unique right to win in this category. This round allows us to double down on that vision — investing further in product innovation, expanding our offline presence, and bringing BlissClub to many more consumers across the country."

Established in 2020, BlissClub aimed to create activewear tailored for Indian women — a segment overlooked by both international and local brands. Since that time, the company has developed into a complete omnichannel enterprise. Its revenue has consistently increased by over 60 percent annually for the past two years. Its retail presence has grown to over 40 stores.

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This year, it ventured into menswear for the first time. A significant portion of that expansion has been fueled by a devoted, community-driven customer base that BlissClub has established through its offerings, content, and events.

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Sandeep Bapat, the firm's chief investment officer, is leading Singularity's investment, which combines experience in public-market and consumer as well as D2C investing via its ecosystem. This encompasses Yash Kela, who hails from the family of renowned public-market investor Madhu Kela.

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Sandeep Bapat, Co-Chief Investment Officer, Singularity AMC says, "We have been very impressed with how the BlissClub team has thoughtfully built a strong brand and business in the fast-growing categories of comfort wear and activewear in India. This fundraise will enable the company to further expand across both offline and online channels."