The Confederation of All India Traders (CAIT) and the National Association of Software and Service Companies (Nasscom) have partnered to strengthen digital skills among traders and micro, small, and medium enterprises (MSMEs) across India.

Under a memorandum of understanding (MoU), the two organisations will provide training in artificial intelligence (AI), cybersecurity and digital marketing through an initiative titled ‘Tech Connect for Traders and MSMEs – Accelerating Digital Transformation’. The agreement was signed on Tuesday in the presence of Union Minister of State for Electronics and Information Technology Jitin Prasada.

The initiative aims to help small businesses adopt emerging technologies, improve their digital capabilities and remain competitive in an increasingly technology-driven business environment. The training programme is expected to equip traders and MSMEs with practical skills to expand their operations, reach new customers and explore market opportunities.

Addressing the event, Prasada highlighted the growing importance of technology integration in business, noting that digital transformation has become essential for companies seeking to remain relevant and competitive.
He expressed confidence that the collaboration would enable small businesses to make better use of digital tools, strengthen their operations and enhance their competitiveness in international markets.

CAIT Secretary General and Member of Parliament Praveen Khandelwal also stressed the need for traders to embrace digital platforms as consumer preferences continue to evolve.

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He cautioned that businesses delaying the adoption of new technologies could struggle to keep pace with competitors, particularly as more consumers turn to digital platforms for shopping and services.

The partnership comes amid the growing importance of digital adoption in India's business ecosystem, where technology is increasingly influencing customer engagement, marketing and business operations.

By focusing on AI, cybersecurity and digital marketing, the initiative seeks to address key areas of digital readiness among traders and MSMEs. These skills can help businesses improve online visibility, protect digital transactions and explore technology-led approaches to growth.

The collaboration between CAIT and Nasscom is expected to support the wider adoption of digital technologies among small businesses, helping them adapt to changing market demands and participate more effectively in India's evolving digital economy.