Concept Communications awarded a contract for digital ad inventory services to 3i Infotech Limited, a prominent provider of technology solutions and digital transformation, on behalf of its renowned customer, BPCL.

Speaking on the win, Thompson P. Gnanam, Managing Director, and Global CEO, 3i Infotech, said, “We are truly honored and proud to accept this significant contract from Concept and BPCL.

With this award, Nure Bharat Network (NBN), a fully owned subsidiary of 3i Infotech founded in a joint venture with RailTel Corporation of India, has its anchor customer.

“This mandate comes as a strong anchor for us when we are just starting out with our initiative in the advertising domain through the NuRe Bharat Network”, added Gnanam.

Under this contract, Bharat Petroleum Corporation of India Limited's branding and awareness mandate will be carried out by operating and developing a vast amount of data and services at the secure access service edge.

“This achievement reflects the dedication and expertise of our team, and we look forward to delivering exceptional value and innovation in our partnership with BPCL”, said Gnanam.

The deal is expected to be completed in 27 months at a cost of INR 32.70 crore, plus taxes. Concept Communications will be utilizing the core competencies of 3i Infotech in the edge computing space by utilizing the NBN services.

The most recent addition to 3i Infotech's "NuRe" portfolio is NuRe Bharat Network. All of the company's innovative services from all of the different industry verticals—technology, BFSI, insurance, education, hotel, healthcare, governance, and telecommunications, for example—are included in NuRe. Under the NuRe brand, emerging technologies in the fields of advertising, 5G, IoT, AAA, cybersecurity, SASE, and CloudFirst can be implemented.

Advertisers could develop a close relationship with the citizens of Tier 1, 2, 3, and 4 towns in India through NBN onboarding, which spans rural, semi-urban, and metropolitan areas. Advertisers can choose from a wide range of alternatives for their advertising, such as carousel ads, interstitial ads, video banner ads, and display banner ads in various sizes and formats. In order to target consumers across demographics, advertisers will also be able to implement targeted marketing in eight regional languages in addition to English.