Dream Sports, the owner of Dream11, has ventured into stock broking by launching DreamStreet, an AI-driven investment platform designed to expand retail involvement.

The company stated that DreamStreet is designed for novice investors and those who have steered clear of markets because of confusion or insufficient direction.

“The issue today is that no one is offering extensive and customized assistance to those who incur losses in the markets. We observe that everyone is solely concentrating on individuals who generate profits and continue to invest further," Dream Sports CEO Harsh Jain says.

Upon release, the platform will facilitate investments in stocks and exchange-traded funds. Attributes like futures and options along with IPO participation are anticipated to be launched in the upcoming weeks.

DreamStreet will offer stock suggestions from SEBI-registered professionals, such as research analysts and investment advisors. It will feature an AI assistant called Veda, intended to provide insights and streamline decision-making for users.

Rahul Mirchandani, Chief Product Officer at Dream Sports, will head the initiative as Chief Executive Officer, together with Dream11 product leaders Karan Bansal in the role of Chief Business Officer and Nikhil Lalvani as Chief Product Officer.

Mirchandani stated that increasing incomes in India, enhanced financial literacy, and the widespread use of smartphones are providing a chance to broaden retail engagement in markets. He mentioned that incorporating AI into the platform seeks to enhance the accessibility of investing.

The initiative is a component of Dream Sports’ growth into financial services. The company launched Dream Money in May 2025, featuring gold and fixed deposit products, and subsequently incorporated mutual funds and lending by collaborating with Augmont, ICICI Prudential Mutual Fund, and Incred Finance.

The launch signifies a wider effort by the Mumbai-based firm to enter financial services and wealth management.

In December, the company restructured into several business divisions, each with its own leadership. In addition to investments in sports teams and its charitable division, the overall number of companies in the group has grown to 11.

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This reorganization came after regulatory shifts in online gaming that greatly affected its fundamental fantasy sports model, resulting in a steep drop in revenue and profits.

DreamStreet joins a competitive stock brokerage environment where fintech and consumer internet firms are broadening their services. Companies like MobiKwik, Super.money supported by Flipkart, and CRED are investigating or developing comparable platforms.

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The space is already led by established digital players like Groww, Zerodha, and Angel One.

At the same time, tighter regulations, including stricter margin norms, reduced weekly expiries, higher capital requirements, and increased taxation, are making derivatives trading less attractive for retail investors. The rise in securities transaction tax is also expected to curb speculative activity in futures and options.

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Dream Sports, which has over 250 million registered users, is expected to leverage its existing base to drive adoption of its broking platform.