Easebuzz has launched Buzzing for Bharat, a platform aimed at enabling India’s Micro, Small, and Medium Enterprises (MSMEs) to strengthen their digital capabilities and scale sustainably. The initiative commenced with the inaugural Digital Excellence Awards (DEA) 2025 held in Mumbai on October 6, 2025.

Designed as an ongoing ecosystem rather than a one-time event, Buzzing for Bharat seeks to empower MSMEs through three key pillars — recognition, access, and enablement.

1. Recognition and Validation: Providing a platform for small businesses to showcase innovation and gain visibility among financial institutions, investors, and policymakers.
2. Access to Capital: Creating linkages between MSMEs and funding partners, including banks, venture capital firms, and other financial institutions.
3. Digital Enablement and Mentorship: Offering tools, compliance support, and expert guidance to help businesses integrate technology into their operations.
4. Global Market Accelerator for MSMEs: The platform includes a Global Market Accelerator specifically designed to open doors to international trade and position Indian MSMEs for sustainable global expansion.

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Parimal Srivendu, Group Head – Easebuzz says, “Buzzing for Bharat has been envisioned as a collaborative platform that brings together stakeholders from across the ecosystem to help MSMEs digitize, access growth capital, and expand globally. The Digital Excellence Awards mark the beginning of a long-term effort to drive digital inclusion and competitiveness among India’s small businesses.”

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As MSMEs account for almost 30 percent of India’s GDP and provide jobs for more than 110 million individuals, enhancing their digital and financial stability is crucial for maintaining the nation's economic progress.

Buzzing for Bharat seeks to tackle significant issues related to financial access, digital integration, and market connections, while promoting inclusivity and creativity in the industry.

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In the upcoming months, the platform will grow to incorporate mentorship programs, skills development sessions, and efforts to link MSMEs with local and global markets.