Firstsource Solutions, which is a division of the RP-Sanjiv Goenka Group, has named Kumaran Shanmuhan as Chief Strategy Officer, starting on 15 September. The action highlights the company's dedication to fast-tracking its UnBPO vision, transitioning from conventional outsourcing to technology-oriented, results-centered business solutions.

Shanmuhan, an experienced leader with over twenty years in enterprise AI strategy, SaaS growth, and digital transformation, will be responsible for integrating extensive domain knowledge, highly personalized solutions, and AI-driven operations into a unified strategy.

His responsibilities will concentrate on enhancing market presence and converting Firstsource’s technology-driven goals into quantifiable business results.

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Ritesh Idnani, CEO and Managing Director of Firstsource, described the appointment as crucial in a market transitioning swiftly “from labor arbitrage to technology-driven orchestration.”

He mentioned that Shanmuhan’s skills in expanding platforms and linking innovation to client results will support the company’s transformation process.

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Kumaran Shanmuhan stated, “I am thrilled to become part of Firstsource during this pivotal moment." The UnBPO strategy contests conventional outsourcing frameworks by providing flexible, technology-driven solutions that generate significant value. I am excited to collaborate with our teams and partners to foster growth and create significant outcomes for clients.

The appointment reflects Firstsource’s intensified emphasis on developing a workforce and strategy equipped for the upcoming stage of digital disruption, characterized by agility, relevance, and technology-first execution that defines leadership in the BPM industry.

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Firstsource is a focused international business process management partner and a company within the RP-Sanjiv Goenka Group. They offer transformative solutions and services that cover the customer lifecycle in Healthcare, Banking and Financial Services, Communications, Media and Technology, along with various other industries.

Having a solid footprint in the US, UK, India, Mexico, Australia, and the Philippines, they serve as a reliable growth ally for prominent global brands, including various Fortune 500 and FTSE 100 firms.