Flipkart India, supported by Walmart, intends to invest $300 million in its fintech subsidiary, Super.money, as the e-commerce giant expands its efforts in lending and stock broking, as per reports.

This funding follows a $20 million investment the company allocated last year when it separated the fintech division, according to reports.

Super.money, under the leadership of CEO Prakash Sikaria, is preparing to attract capital from outside investors to accelerate its growth.

After the launch of Super.money, Sikaria stated, “The realm of digital payments and financial services is changing swiftly offering remarkable chances for innovation. Super.money seeks to make financial services accessible to all by utilizing UPI infrastructure, supporting the government's broader goal of financial inclusion.

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Launched in 2024, Super.money initially positioned itself as a “scan-and-pay” UPI app. It has since expanded to offer fixed deposits and secured cards. Its launch followed the separation of fintech major PhonePe from Flipkart, with the e-commerce firm creating Super.money as a full-stack digital financial services platform targeting its vast customer base.

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Data from the National Payments Corporation of India (NPCI) indicates that Super.money has become India's fifth-largest UPI app, processing approximately 257 million transactions valued at ₹9,290.21 crore.
The app quickly expanded its user base by providing as much as five percent cashback on purchases and focusing on tech-savvy, novice earners.

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Super.money has launched a co-branded credit card in partnership with Axis Bank and aims to expand its services to include personal loans and wealth management products. The firm has distributed more than $700 million via its lending partners and is striving to achieve profitability by year-end.