Flipkart Ventures, the investment division of e-commerce leader Flipkart, announced its support for two AI startups, Alive and Keploy.

While Alive is an AI-driven platform for personalized lifestyle experiences, Keploy is a native-AI tool for software testing. The transaction's financial specifics were kept confidential.

Within the program, startups will obtain financial assistance together with strategic guidance, operational know-how, and entry to Flipkart’s extensive ecosystem to aid in their development and growth.

Both startups leverage AI as the foundation of their product offering. For example, Alive employs an AI-driven platform to create, construct, and share experiences throughout India. The platform offers more than 500 live experiences in Bengaluru, Mumbai, Delhi-NCR, Hyderabad, Chennai, and Goa.

Simultaneously, Keploy transforms actual application traffic into reproducible regression tests and digital twin environments. Companies utilize Keploy to replicate production situations locally and in CI/CD for essential scenarios. It assists engineering teams in identifying regressions in new versions and AI-generated code sooner in the development process.

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Regarding the investments, Nishant Verman, the senior vice president of corporate development and partnerships at Flipkart, stated, “India’s startup landscape keeps generating founders who leverage technology to address real-world challenges and create novel consumer experiences. Alive and Keploy embody this aspiration, presenting unique concepts and a distinct outlook for expansion.

Flipkart Ventures supports early-stage Indian technology startups in areas related to e-commerce, AI, consumer internet, fintech, and logistics technology, having financed more than 20 startups so far.

Chosen startups receive guidance from Flipkart leadership for strategic mentorship in areas such as business, product, technology, and finance to enhance their business models and grow. The portfolio startups may also tap into Flipkart’s larger ecosystem for strategic collaborations.

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Flipkart Ventures has entered into a memorandum of understanding with the Department for Promotion of Industry and Internal Trade to invest in, assist, and enable technology startups throughout India.